Big Toe is coming…..
the only online performance tool designed for busy marketers Forged in the white-hot heat of operational marketing Well, actually conceived in the pub by a handful of very frustrated marketers who wanted a comprehensive web performance tool that didn’t require a degree in statistics and a geek-brain to use. Welcome to Big T(heory) o(f) E(verything). A fast and [...]
Google Analytics is not for marketers
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world by offering the previously chargeable product for free. It’s progress over the last 5 years has been one of Google’s great success stories and around half of the respectable commercial sites in the world use [...]
First time, last time, every-time
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive success. Traditional methods (such as Google Analytics) uses last touch or last visit to measure how a conversion took place but this is only part of the story. It is possible to hack most of the [...]
Information is not knowledge, or power
The oft misused phrase that “information is power” generates some pretty big headaches for organisations. Just by gathering information on, for example, web-site activity suddenly turns ageing IT and obsolete marketing departments into “great houses of power”. Funny, eh? One of the great dilemmas facing organisations embracing the web today is not information poverty, as [...]
Analytics : (over)due for a major re-think
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old) to know who has their data, where it is and what is being done with it. Combine this with the growing realisation that for most organisations the secret to success on the web is to get [...]
Client-side analytics. Problem No: 222
It appears that the old chestnut of “privacy” and “data protection” might put a bloody great hole in the “Client-side analytics” ship. Specifically our old friend Google Analytics has been declared illegal in Germany. “So what”, I here you cry, “we’re not in Germany”. But we are, sort of, in the Federated European States of [...]
Client-side analytics. Problem No: 221
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application. On the face of it, Google seems to being a “good boy” and trying to re-acquire it’s much vaunted “do no evil” motto. However, for a good number of years a great deal of agencies, traffic [...]
Enterprise intelligence – theory of everything
There are lots of really good analytics packages available on t’internet – some of them are actually quite good and most of them actually do what they say on-the-tin, so to speak. There does seem to be a belief that “analytics” will save the day and drive down acquisition costs, improve conversion rates and a [...]
