Don’t take your users’ data for granted
Privacy questions are swirling around the Internet, surrounding Google, Amazon and ISPs like a fog. So much so that the EU’s (much unused) Data Protection Directive is beginning to move front and centre in the fight for privacy. Many people have a level of distrust regarding corporate databases and are concerned that that too much [...]
A curated web experience
For some years innovative organisations and software houses have been striving to produce a neater, more contextualised web experience only to find their efforts labelled as “invasive” or “privacy breaching”. As a result terms such as behavioural targeting and personalized web are now tarnished – forever. I am fighting back. From now on I am [...]
Another 2011 prediction blog post
This is the time of year that everyone and their dog seems to take out the crystal ball out and make sweeping predictions for 2011. Jumping on the bandwagon of making sweeping predictions sounds like a bit of fun, if not taken too seriously so here’s my attempt to list some dead certs that I [...]
Privacy war steps up a gear
In recent news from our friends in Brussels it seems that the war on privacy piracy is stepping up a gear or three and now the UK will be in the European courts after failing to respond to infringement charges last year. The backlash from Brussels was brought about after a campaign of complaints by [...]
Zuckerberg…unplugged
The somewhat quiet and reserved founder of Facebook is going to be the central character in a new Hollywood film “The Social Network” due for release in a couple of weeks. Most people outside of the webby world won’t have heard of Zuck before so it’s likely to be a bit of a shock for [...]
Privacy arms race is hotting up
You cannot help to notice that privacy is fast becoming one of the hottest subjects in town. Driven, in part, by the social networking revolution every Tom, Dick and Harry are throwing great new applications at us such as Facebook, Gowalla, Google Me (?) with the aim of capturing a large slice of our social [...]
Analytics : (over)due for a major re-think
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old) to know who has their data, where it is and what is being done with it. Combine this with the growing realisation that for most organisations the secret to success on the web is to get [...]
Landing Pages (Part 4 – Microsites)
Enter the 4th generation of PPC Landing policies. This rolls-up the benefits of single-focus Landing and Deep-link pages. The entrance point from PPC traffic is largely the same as dedicated landing pages but this page is supported by a number of other pages; all focussed around converting the visitor. There are two main approaches used [...]
