Getting my hands dirty
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several times and never understood it. When I first got here I didn’t understand anything, and when I would request explanations on this interestingly named… thing, I would be told it means “Business Intelligence Group Theory [...]
Google Analytics is not for marketers
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world by offering the previously chargeable product for free. It’s progress over the last 5 years has been one of Google’s great success stories and around half of the respectable commercial sites in the world use [...]
The cost of delaying – getting a testing regime implemented
Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing. Traditional departments hum their day away thinking of great new “marketing” initiatives and wish they had invented the Meerkat or the two annoying blokes on the Safestyle Windows advert. Most of what they produce is low-grade, [...]
VITES 3.0 Features & benefits
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform [...]
A statistical quandary
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” quote and still, all too frequently, statistics have been made “to fit” a required outcome Most people know that this is wrong but still blindly accept the results, probably from a lack of their own [...]
SEO: Art or science?
Disclaimer: I, or Connected, do not sell or market any SEO services. Ever. We’ve been around a while, in fact we’ve been around pretty much since the explosion of the Internet in the late 90′s and during that time we’ve seen our fair share of snake oil come and go. There is one subject that [...]
Analytics : (over)due for a major re-think
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old) to know who has their data, where it is and what is being done with it. Combine this with the growing realisation that for most organisations the secret to success on the web is to get [...]
38% improvement in conversion rate
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a 15% drop in overall traffic. Like many marketing departments, they had a view of what would and what wouldn’t work and for some time now had been following a very traditional but blinkered approach to [...]
Client-side analytics. Problem No: 221
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application. On the face of it, Google seems to being a “good boy” and trying to re-acquire it’s much vaunted “do no evil” motto. However, for a good number of years a great deal of agencies, traffic [...]
Web Kaizen
The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again
