Tag Archive: reporting
SEO: Art or science?
Disclaimer: I, or Connected, do not sell or market any SEO services. Ever.
We’ve been around a while, in fact we’ve been around pretty much since the explosion of the Internet in the late 90’s and during that time we’ve seen our fair share of snake oil come and go. There is one subject that stirs [...]
Analytics : (over)due for a major re-think
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old) to know who has their data, where it is and what is being done with it. Combine this with the growing realisation that for most organisations the secret to success on the web is to get [...]
38% improvement in conversion rate
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a 15% drop in overall traffic. Like many marketing departments, they had a view of what would and what wouldn’t work and for some time now had been following a very traditional but blinkered approach to [...]
Client-side analytics. Problem No: 221
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application. On the face of it, Google seems to being a “good boy” and trying to re-acquire it’s much vaunted “do no evil” motto. However, for a good number of years a great deal of agencies, traffic [...]
Web Kaizen
The art of improvement is simple; make a change and then test it. If it’s better then use the latest version as the best and then cycle round again
Passport Server
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every interaction with every visitor requires a flexible, scalable and powerful database solution. Connected are a committed LAMP development environment so all Passport data is held in a series of SQL databases providing an open and simple-to-implement recording and reporting environment…
