Analytics : (over)due for a major re-think
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old) to know who has their data, where it is and what is being done with it. Combine this with the growing realisation that for most organisations the secret to success on the web is to get [...]
Enterprise intelligence – theory of everything
There are lots of really good analytics packages available on t’internet – some of them are actually quite good and most of them actually do what they say on-the-tin, so to speak. There does seem to be a belief that “analytics” will save the day and drive down acquisition costs, improve conversion rates and a [...]
