End of the “one-size fits all” web
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay and Apple have been breaking away from the “one-size fits all” approach and creating personalised web assets. These early adopters ploughed their own development furrow, investing hundred’s of millions of dollars into bespoke-built personalisation/profile/testing platforms. [...]
Client-side analytics. Problem No: 222
It appears that the old chestnut of “privacy” and “data protection” might put a bloody great hole in the “Client-side analytics” ship. Specifically our old friend Google Analytics has been declared illegal in Germany. “So what”, I here you cry, “we’re not in Germany”. But we are, sort of, in the Federated European States of [...]
