It does, between 15 and 25% better conversion was seen when the image of a person on a landing page was looking “towards the form/CTA”. Must always keep up your guard when executing new campaigns to make sure that you don’t re-make the mistakes of the past. Basic items like red buttons, high-up CTA, pre-filling forms and light-weight pages are easier to remember but some of the more obscure one are easy to forget. As a result we’ve re-awakened our 64Monkeys programme which was designed to document and store the results of every test we run. We might even release the information into the public domain if we can get permission from our clients.