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14
Feb

Getting my hands dirty

Categories: News,
Tags: big toe, business intelligence, project management, reporting, trial & error economics, visitor tracking, VITES™ Platform,
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned... [more]
13
Feb

Google Analytics is not for marketers

Categories: News,
Tags: a/b testing, big toe, business intelligence, google analytics, reporting, visitor tracking, web development,
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis... [more]
02
Feb

First time, last time, every-time

Categories: News,
Tags: business intelligence, google analytics, statistics, visitor tracking, VITES™ Platform, Web analytics,
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive... [more]
27
Jan

Look at me

Categories: News,
Tags: 64 Monkeys, a/b testing, Button, conversion rate, Form (web), Landing page, Page Elements, visitor tracking,
Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook... [more]
04
Aug

Farming in a virtual future

Categories: News,
Tags: behavioural management, business intelligence, China, collaboration, culture, game, Gold, Gold farming, Massive Multiplayer Online, Online game, social media, Video game, visitor tracking, World of Warcraft,
Image via Wikipedia China is seeing the rise of online “Gold Farming” This is the practice of hiring a... [more]
15
Jul

5 tips for producing killer landing pages

Categories: News,
Tags: a/b testing, engagement, financial, good practice, healthcare, kaizen, retail, visitor tracking,
How many times have I seen posts titled along these lines in the last few months? Too bloody many!... [more]
19
Mar

Client-side analytics. Problem No: 221

Categories: News,
Tags: business intelligence, google analytics, reporting, visitor tracking,
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application.... [more]
25
Nov

Using journey management as a change tool

Categories: News,
Tags: behavioural management, change management, personalised content, visitor tracking,
Early adopters of visitor journey management have very successfully applied it in a commercial context where organisations have a... [more]
08
Nov

Evolution of VITES™

Categories: News,
Tags: a/b testing, advertising, conversion ladder, history, performance, visitor tracking, VITES™ Platform,
Now on it's 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built... [more]
06
Nov

Next Generation Web Platform

Categories: News,
Tags: a/b testing, kaizen, personalised content, visitor tracking,
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears... [more]
24
Oct

Virgins, teasers and family

Categories: News,
Tags: engagement, Landing pages, personalised content, personas, visitor tracking,
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at... [more]

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