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25
Apr

Technology—Not Size—is The New Marketing Battleground

Categories: News, Our Thinking,
Tags: CRM, Marketing, Quickbooks, remote working, reporting, small business, social, Technology, Zendesk,
In just a few decades, the image of a typical businessperson has gone from a suit looking out over... [more]
14
Feb

Getting my hands dirty

Categories: News,
Tags: big toe, business intelligence, project management, reporting, trial & error economics, visitor tracking, VITES™ Platform,
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned... [more]
13
Feb

Google Analytics is not for marketers

Categories: News,
Tags: a/b testing, big toe, business intelligence, google analytics, reporting, visitor tracking, web development,
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis... [more]
06
Aug

The cost of delaying – getting a testing regime implemented

Categories: News,
Tags: a/b testing, business intelligence, reporting,
Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing.... [more]
30
Jul

VITES 3.0 Features & benefits

Categories: News,
Tags: a/b testing, behavioural management, business intelligence, conversion ladder, development, personalised content, personas, reporting, social media, VITES™ Platform, web development,
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for... [more]
27
Jul

A statistical quandary

Categories: News,
Tags: a/b testing, business intelligence, data, reporting, statistics,
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and... [more]
15
Jun

SEO: Art or science?

Categories: News,
Tags: reporting, SEO, snake oil, statistics,
Disclaimer: I, or Connected, do not sell or market any SEO services. Ever. We’ve been around a while, in... [more]
28
May

Analytics : (over)due for a major re-think

Categories: News,
Tags: google, google analytics, management information, privacy, reporting,
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old)... [more]
23
Mar

38% improvement in conversion rate

Categories: News,
Tags: 64 Monkeys, a/b testing, conversion rate, reporting, trial & error economics,
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling... [more]
19
Mar

Client-side analytics. Problem No: 221

Categories: News,
Tags: business intelligence, google analytics, reporting, visitor tracking,
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application.... [more]
06
Nov

Web Kaizen

Categories: News,
Tags: a/b testing, business intelligence, hippo, kaizen, performance, personalised content, personas, reporting, trial & error economics,
The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
06
Nov

Passport Server

Categories: News,
Tags: business intelligence, data, reporting, VITES™ Platform,
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every... [more]

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