All posts tagged kaizen


How many times have I seen posts titled along these lines in the last few months? Too bloody many! All [more]

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if [more]

The art of improvement is simple; make a change and then test it. If it's better then use the latest version as the best and then cycle round again [more]
Connected are not a web-design company and therefore keen to avoid the the generic "web design" tag that is too frequently and loosely applied to companies in this field. Connected focus on the engine of sales and marketing and therefore engineer fits in better with our business. [more]
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears or barriers to interaction. On-the-ball organisations are starting to realise a new approach and methodology is required in order to better manage visitors and to out-think their competitors... [more]
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey... [more]