All posts tagged a/b testing


How to know if your business idea is worth pursuing

Categories: Future, Our Thinking
Comments Off on How to know if your business idea is worth pursuing

With today’s fleeting preferences and rapidly changing markets, it’s difficult to how to know which idea you should invest your [more]

Widely used since the 18th Century, AB testing is now one of the primary sources of web-site improvement but it’s [more]

Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world [more]

Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook old [more]

Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our clients [more]

Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s [more]

Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay [more]

I recently began my seventh year at Connected. In that time I’ve worked on more projects I can remember, many [more]

£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on the [more]

PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think [more]

We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post [more]

Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing. Traditional [more]

“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across the [more]

Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading [more]

This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” [more]

How many times have I seen posts titled along these lines in the last few months? Too bloody many! All [more]

For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, [more]

One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. [more]

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if [more]