All posts tagged a/b testing


Widely used since the 18th Century, AB testing is now one of the primary sources of web-site improvement but it’s [more]

Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world [more]

Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook old [more]

Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our clients [more]

Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”. Here’s [more]

Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay [more]

I recently began my seventh year at Connected. In that time I’ve worked on more projects I can remember, many [more]

£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on the [more]

PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think [more]

We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post [more]

Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing. Traditional [more]

“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across the [more]

Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading [more]

This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” [more]

How many times have I seen posts titled along these lines in the last few months? Too bloody many! All [more]

For years, the best and brightest have hammered on about “key content and CTA must be above the fold”. Certainly, [more]

One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the closet. [more]

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if [more]

We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a [more]