I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned... [more]
All posts in trial & error economics
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller... [more]
05
Aug
“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across... [more]
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or... [more]
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling... [more]
For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve... [more]
06
Nov
The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
Online journey management is the creation of a series of tailored steps that online visitors are able to go... [more]
