All posts tagged trial & error economics

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I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several [more]

We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post [more]

“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across the [more]

A/B split testing is the scientific way to see if a change is helping or hurting your site. Or if [more]

We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling a [more]

For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve all conversion points on the site. They are the heavy lifters of this world. Often the Landing pages, being small and light, means they are easy to work with, easy to optimise and easy to improve and as a result a typical company might change these once every month or so. But how can you tell if you are actually improving the landing page? What happens when you've done all the "normal" stuff? What happens when the conversion rate starts to fall again? [more]
The art of improvement is simple; make a change and then test it. If it's better then use the latest version as the best and then cycle round again [more]
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey... [more]