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14
Feb

Getting my hands dirty

Categories: News,
Tags: big toe, business intelligence, project management, reporting, trial & error economics, visitor tracking, VITES™ Platform,
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned... [more]
18
Aug

Good lessons in 250 A/B tests

Categories: News,
Tags: a/b testing, business intelligence, trial & error economics,
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller... [more]
05
Aug

The fold is dead!

Categories: News,
Tags: a/b testing, trial & error economics,
“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across... [more]
19
Apr

A/B split testing for you and me

Categories: News,
Tags: a/b testing, conversion ladder, hippo, kaizen, trial & error economics,
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or... [more]
23
Mar

38% improvement in conversion rate

Categories: News,
Tags: 64 Monkeys, a/b testing, conversion rate, reporting, trial & error economics,
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling... [more]
24
Nov

Testing landing pages

Categories: News,
Tags: a/b testing, business intelligence, Landing pages, null hypothesis, trial & error economics,
For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve... [more]
06
Nov

Web Kaizen

Categories: News,
Tags: a/b testing, business intelligence, hippo, kaizen, performance, personalised content, personas, reporting, trial & error economics,
The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
26
Oct

Effective use of online journey management in a commercial environment

Categories: News,
Tags: a/b testing, behavioural management, conversion ladder, journey management, kaizen, trial & error economics, VITES™ Platform,
Online journey management is the creation of a series of tailored steps that online visitors are able to go... [more]

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