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05
Jan

Maximise engagement?

Categories: Brave New World, Culture, News, Our Thinking, WordPress,
Equals maximise difference, zeal, fervour, hatred, triviality, and racism. That’s what algorithms do. That is how the big tech... [more]
21
Dec

The Drive for Maximum Engagement: A Recipe for Brain Rot and Polarisation

Categories: Brave New World, Culture, Future, News, Our Thinking, WordPress,
Overview The social media model of “maximising engagement” has created an environment rife with cognitive decline, ideological extremism, and... [more]
02
Dec

Slop is giving us all brain rot

Categories: Culture, News, Our Thinking,
In a tongue-in-cheek look at the short-list for the 2024 Oxford “Word of the Year” here we distinctly shallow-dive... [more]
07
Jun

Price is what you pay, value is what you get

Categories: Culture, News, Our Thinking,
The phrase “Price is what you pay, value is what you get”, popularised by investor Warren Buffett, highlights the... [more]
17
May

The future of AI-Marketing

Categories: Brave New World, C22.ai, Culture, Future, News, Our Thinking,
There cannot be a field more ripe for disruption than marketing; so many of its core areas suit the... [more]
02
May

For reels?

Categories: Culture, News, Our Thinking,
Google and Meta have been chasing down the Prince of Something New, TikTok, since the arrival of 15 second... [more]
08
Apr

TikTok : The perfect medium for clickbait and dogwhistle marketing.

Categories: Brave New World, C22.ai, Culture, News, Our Thinking,
Ah, TikTok, the dazzling, dizzying digital darling of our age. A place where you can watch a pomeranian trying... [more]
04
Apr

The future of work now AI is here

Categories: Brave New World, C22.ai, Culture, Future, News, Our Thinking,
The future of work in an era where artificial intelligence (AI) plays a central role is a topic of... [more]
14
Mar

Idealogical bias in AI

Categories: Brave New World, Culture, News,
Most technologists lean to the left – possibly as a function of education, income banding, and age. On the... [more]
26
Feb

Time is the currency of life, not money

Categories: Culture, News, Our Thinking,
In today’s world, if you’re lucky enough to achieve even basic financial security in your 60s then you’ve probably... [more]
04
Jan

Environmental Policy (updated for 2024)

Categories: Brave New World, Culture, Future, News, Our Thinking,
Carbon negative since 2020, carbon neutral for over a decade. Connected is carbon negative; we sequester more carbon than... [more]
08
Jun

Does AI have an opinion?

Categories: Culture, News,
If you ask most Gen-AI systems this question you tend to get an answer something along the lines of... [more]
03
Nov

A timely reminder

Categories: Brave New World, Culture, Future, News, Our Thinking,
In this great politico-media fest that is #COP26, it’s useful to highlight our commitment to eradicating negative traces that... [more]
29
Jun

The working week is killing us

Categories: Brave New World, Culture, News, Our Thinking,
For many, working at home in a toxic culture is the new norm. Sadly, many employers have made a... [more]
30
Jun

“You’re asking me to explain how a watch works”

Categories: Culture, News,
…Is my stock answer when folks ask me how web-sites work! The digital world shares much in common with... [more]
29
Feb

The best workplace wellness program: working less

Categories: Culture, Our Thinking,
Tags: culture, Future, happiness, mindfulness, wellness, work,
Much of the time our minds can be lost in fantasising, imagining, dwelling on the past, pondering about the... [more]
08
Feb

Be more with less: A salutary tale

Categories: Culture, News, Our Thinking,
The tension between needs and wants is often what fires the ambition in us all. Sadly we listen to... [more]
03
Jan

The work/life balance dilemma

Categories: Culture, Our Thinking,
Tags: culture, Health, mindfulness, stress, wellbeing,
Work is increasingly seeping beyond the office and factory walls and into other areas of our lives. The commute,... [more]
20
Dec

1144 – the way we work

Categories: Culture, News, Our Thinking,
Much is made of the work grind, to some that’s expressed as 996, or 9 am to 9 pm... [more]
02
Nov

Business is not just the balance sheet and shareholder value

Categories: Brave New World, Culture, News, Our Thinking,
Corporate responsibility has become a thing. In fact, it was always a thing but just maybe unpopular with business... [more]

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