Under the hood : Our technology

WordPress Agency Applications we use

The office of the 1970s was built on paper, 1980s was PC software, and the 1990s was websites. Today, the office is built on cloud-based digital services.

We strive to be a thoroughly modern agency, and as such, we sell, deliver and support very modern web frameworks and encourage the use of contemporary tools and approaches. Unlike the cobbler’s children, we take pride in how we operate and very much eat what we sell.

Below, we take the covers off the technology we use to provide our services. It’s one of the most frequently asked questions.

Digital Frameworks

We’re a WordPress Development Agency, and we’ve been using WordPress commercially for nearly a decade.

  • WordPress development and staging. We use either WPEngine to provide a fast, one-click deployment environment that is fully supported and hosted in the UK, or as an alternative, we use the Amazon AWS platform.
  • Live deployment. This depends on the complexity of the WordPress installation, we either deploy live on a WPEngine instance with a CDN or (one-click) start a custom installation on Amazon AWS servers.
  • WordPress plugins. We select from a carefully curated, and ever-changing, menu of plugins.
  • WordPress REST API. The REST API can make the WordPress Platform a truly language and environment agnostic digital platform. We use REST as a when required.


We operate 100% location-independent and this presents opportunities for communication, collaboration, and HR. It will not be a surprise to hear we use the cloud heavily – and here is what, and how:

Basecamp : For client-facing project management, client asset management and communication – with a sprinkling of client collaboration. We’ve been using Basecamp since 2007 and are avid fans not only of their products but also of their ethos.

BufferApp : Used to manage business-grade social sharing, analytics and scheduling. Simple, fast and low cost.

Docusign : Digital signatures and document processing

Google Apps : Used for email, cloud storage (see below)

Grammarly : We publish a lot of articles and use Grammarly to check what we are writing is not jibberish. This under-rated service deserves more support.

Hubspot CRM : Our integrated CRM application for sales and marketing.

LastPass : Secure password management and distribution, used in conjunction with Google Authenticator MFA for ultra-secure access to services.

Penelope : Distributed telecoms, voice call handling and messaging

Pingdom : We manage a lot of servers, Pingdom keeps us in check.

QuickBooks : We need paying, we need to understand accounting stuff.

Skype : Ad-hoc internal calls and video-based communication

Slack : Slack is a platform for team communication: everything in one place, instantly searchable, available wherever we are. It’s very much the glue that holds the teams together. Replaced Podio, and before that Yammer.

Toggl : Time recording and resource reporting, integrated with Basecamp, Email and Zendesk

Zendesk : We support 25 clients under our Peerless WordPress Support contract, and deal with thousands of support interactions every year.

On the Cloud

Everything is on the cloud. Every service listed above is Cloud-based and available on laptop, tablet, and smartphone.

Dropbox : We use the commercial package which gives us as much space as we need, full version management and the simplest management possible.

AWS : We extensively use Amazon to host client web sites and digital services, but we also host applications and raw server space.

GitHub : Software needs a repository and GitHub is our chosen home. It provides version control, clean deployment and wide adoption.

This is not strictly an off-the-shelf template to build your own agency, but could easily form the operating framework. If you’ve got any questions or want to know more than fire away.

This page : last updated May 2017. First published Jan 2014.