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31
Oct

Hotdesking might actually be bad for you

Categories: Culture, News,
Tags: culture, Future, hotdesking, social,
Few would contest that having freedom in your job is a good thing. And most would also agree that... [more]
23
Oct

Is the future of books digital?

Categories: News,
Tags: books, culture, Future, reading, social, Technology,
After arriving about six hours early for a flight and with my kindle already dead, I found myself doing... [more]
13
Sep

Minimal marketing: Why less is always more

Categories: Culture, News,
Tags: ads, Marketing, minimalism, SEO, social,
Ads are everywhere. So much so that it’s questionable if it’s worth competing against them all. But if one... [more]
12
Aug

Why Data Privacy Matters

Categories: News, Our Thinking,
Tags: data privacy, facebook, Future, google, social,
With such recent events such as the Cambridge Analytica scandal and the Canva hack, data privacy has become an... [more]
30
Jul

Social Media Platforms to Watch in 2019

Categories: Future, News,
Tags: apps, Marketing, mobile, social, social media, Technology,
Social media is changing. Discussions are being had around whether posts should be pre-reviewed by experts before they’re published.... [more]
26
Jul

Should You invest in Pay-Per-Click advertising (PPC)?

Categories: News, Our Thinking,
Tags: Marketing, paid advertising, ppc, SEO, social,
When doing anything online, it’s all too easy to get dragged in by the loud voices that claim they... [more]
01
Jul

To pay or not to pay for your news?

Categories: News,
Tags: content, mobile, News, social, social media, Technology,
The news is broken. More people are feeling alienated from the journalism they see. Less people are finding coverage... [more]
27
May

Why more information is not always better

Categories: Brave New World, News,
Tags: facebook, Future, Information overload, Marketing, social, social media, Technology,
Managing information used to be a problem reserved for newspapers and librarians. But with the dawn of the information... [more]
21
Mar

What ‘SEO’ Means in 2019

Categories: Future, News,
Tags: advertising, Future, Marketing, SEO, social,
This year we’re celebrating thirty years since Tim Burners-Lee first outlined his vision of a “linked information management system”.... [more]
18
Mar

Why You Need to Pay Attention to Vertical Video

Categories: Future, News,
Tags: content, content marketing, Smartphone, snapchat, social, social media, Technology, vertical video,
Introduced in the late 1920s, the first TV set was a heavy square box with a screen not much... [more]
14
Mar

Omni-Channel Isn’t A Marketing Tactic, It’s A Marketing Must

Categories: News, Our Thinking,
Tags: digital marketing, ecommerce, Future, omni-channel marketing, SEO, social,
There’s tactics and trends that come and go and are good for some businesses but not others. Things like... [more]
27
Feb

Will Progressive Web Apps Replace Web-sites

Categories: Future, News,
Tags: apps, engagement, Future, google, mobile, progressive web apps, PWAs, SEO, social, web,
The web is an extremely complex place, and your job, as a business owner, designer, and/or digital marketer, is... [more]
21
Feb

Video vs TV: The Death of Prime Time

Categories: Brave New World, Future, News,
Tags: Future, social, Technology, TV, youtube,
For a long time in TV, there has been something called the ‘Friday night death slot’. It was said... [more]
13
Feb

Will Reading Become Old Hat?

Categories: Future, News, Our Thinking,
Tags: books, culture, media, reading, social, Technology,
The spoken word is what separates us from being mere animals. We began developing it nearly a hundred thousand... [more]
04
Feb

Do Chatbots Really Live Up To All The Talk?

Categories: Future, News, Our Thinking,
Tags: chatbots, Future, Marketing, social, Technology,
Typical of our irrational human minds, we believe robots are going to take over the world before they can... [more]
07
Jan

New Year’s Resolution: Find & Read Better Content in 2019

Categories: News, Our Thinking,
Tags: content, culture, Future, long form, long reads, personalised content, social, Technology,
The greatest thing the internet has given us is the ability to access information. But when it comes to reading... [more]
24
Oct

Why You Can’t Get Enough of Netflix

Categories: News,
Tags: content, culture, digital age, engagement, netflix, personalised content, social, social media, storytelling, Technology,
This week, I came pretty damn close to binge-watching an entire series on Netflix in one sitting. Maniac, since... [more]
18
Sep

How Social Media is Sucking the Life Out of Your Social Life

Categories: Culture, News,
Tags: culture, digital nomadry, facebook, Future, smartphone addiction, social, social media, Technology,
Facebook states as its “mission” on its own Facebook page to “Give people the power to build community and bring... [more]
20
Aug

Online trust is a multi-faceted thing

Categories: Culture, News, Our Thinking,
Tags: business, communication, content marketing, culture, engagement, social, Technology, trust,
Trust, or the lack thereof it, makes and breaks more deals and relationships than anything else. If it could... [more]
03
Aug

How We Produce Consistent Content

Categories: News, Our Thinking,
Tags: content, content marketing, culture, engagement, personalised content, social,
Can you imagine if people spoke to you in real life in the same manner and style they write... [more]

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