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10
Dec

FOBO

Categories: News, Our Thinking,
Tags: culture, social media, society, Technology,
  You would think more choice would equal more freedom. That an abundance of yoga studies would mean you’d... [more]
03
Sep

AR goes mainstream

Categories: Future, News, Our Thinking,
Tags: AR, augmented reality, Future, mobile, social media, Technology,
Ever since Pokemon Go, AR has been slowly but surely taking over social media. Everyone wants a piece of... [more]
30
Jul

Social Media Platforms to Watch in 2019

Categories: Future, News,
Tags: apps, Marketing, mobile, social, social media, Technology,
Social media is changing. Discussions are being had around whether posts should be pre-reviewed by experts before they’re published.... [more]
11
Jul

The Value of Boredom

Categories: Future, Our Thinking,
Tags: attention, boredom, culture, our thinking, social media, Technology,
Boredom is one of the most underrated experiences in the modern world. More than that, we do everything we... [more]
01
Jul

To pay or not to pay for your news?

Categories: News,
Tags: content, mobile, News, social, social media, Technology,
The news is broken. More people are feeling alienated from the journalism they see. Less people are finding coverage... [more]
17
Jun

Does male or female marketing matter in a gender fluid age?

Categories: Future, News,
Tags: culture, female, Future, gender, male, Marketing, social media,
In 2019, the idea that there are only two genders is archaic and obsolete. Gender is a spectrum of... [more]
02
Jun

Creating content in a mobile-first world

Categories: News, Our Thinking,
Tags: content marketing, Future, gen z, Marketing, millenials, mobile first, Smartphone, social media,
The layout of your website is responsive. There are no intrusive pop-ups on tablet or mobile. You’ve compressed your... [more]
27
May

Why more information is not always better

Categories: Brave New World, News,
Tags: facebook, Future, Information overload, Marketing, social, social media, Technology,
Managing information used to be a problem reserved for newspapers and librarians. But with the dawn of the information... [more]
24
Apr

How to reach a generation that never sits still

Categories: Future, News,
Tags: engagement, Future, gen z, social media, Technology, tik tok,
Gen Z is a hard bunch to pin down. They don’t even have one defined name — iGen, Gen... [more]
09
Apr

On the importance of doing nothing

Categories: Future, News, Our Thinking,
Tags: culture, Future, nothing, social media, stress,
When was the last time you did nothing? I mean literally, nothing. Not lying on the couch scrolling through... [more]
18
Mar

Why You Need to Pay Attention to Vertical Video

Categories: Future, News,
Tags: content, content marketing, Smartphone, snapchat, social, social media, Technology, vertical video,
Introduced in the late 1920s, the first TV set was a heavy square box with a screen not much... [more]
24
Jan

Upgrade From Multi-Channel to Omni-Channel Marketing

Categories: News, Our Thinking,
Tags: brick-and-mortar stores, Future, Marketing, mobile, omni-channel marketing, social media,
Not too long ago, companies were limited to just one or two ways through which they could reach their... [more]
02
Jan

Why Stories Are The Future of The News Feed

Categories: Future, News,
Tags: facebook, Future, instagram, News, SEO, social media, stories,
Since it’s release by Facebook in 2006, the News Feed has been in the news a lot and often... [more]
11
Dec

What Causes The Desire to Keep on Reading?

Categories: News, Our Thinking,
Tags: content marketing, culture, Future, SEO, social media, Technology, writing,
You know the feeling: one minute you’re on the bus casually scrolling Twitter, and the next you’re engrossed in... [more]
24
Oct

Why You Can’t Get Enough of Netflix

Categories: News,
Tags: content, culture, digital age, engagement, netflix, personalised content, social, social media, storytelling, Technology,
This week, I came pretty damn close to binge-watching an entire series on Netflix in one sitting. Maniac, since... [more]
18
Oct

The Cognitive Biases That Feed The Social Media Machine

Categories: Future, News,
Tags: cognitive bias, Future, psychology, social media, Technology,
When were you happiest in the past month and why? If it involves doing something altruistic, then that says... [more]
13
Oct

How to Make The Right Choice Every Single Time

Categories: News, Our Thinking,
Tags: analysis paralysis, choice, decisions, Information overload, social media,
In the digital age, you can do anything and be anyone you want to be. The world is your... [more]
18
Sep

How Social Media is Sucking the Life Out of Your Social Life

Categories: Culture, News,
Tags: culture, digital nomadry, facebook, Future, smartphone addiction, social, social media, Technology,
Facebook states as its “mission” on its own Facebook page to “Give people the power to build community and bring... [more]
07
Sep

Why You’re Doing Leisure All Wrong

Categories: News, Our Thinking,
Tags: culture, engagement, leisure, mobile, productivity, social media, Technology, work,
We’re masters of work but are clueless when it comes to leisure. We’re so bad at it we look... [more]
15
Jul

A Better Solution to Beating Smartphone Addiction

Categories: Culture, News, Our Thinking,
Tags: beating smartphone addiction, facebook, google, smartphone addiction, social media, Technology,
What would aliens think if they were to suddenly drop into the Earth’s atmosphere and peer out over our... [more]

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