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Writing content that answers questions

Categories: News, Our Thinking
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Whether it’s informing a purchase, studying for an exam, or deciding where to go on holiday, the search engine is [more]

To pay or not to pay for your news?

Categories: News
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The news is broken. More people are feeling alienated from the journalism they see. Less people are finding coverage particularly [more]

Why You Need to Pay Attention to Vertical Video

Categories: Future, News
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Introduced in the late 1920s, the first TV set was a heavy square box with a screen not much bigger [more]

New Year’s Resolution: Find & Read Better Content in 2019

Categories: News, Our Thinking
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The greatest thing the internet has given us is the ability to access information. But when it comes to reading for [more]

Why You Can’t Get Enough of Netflix

Categories: News
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This week, I came pretty damn close to binge-watching an entire series on Netflix in one sitting. Maniac, since you [more]

Can you imagine if people spoke to you in real life in the same manner and style they write web [more]

You would expect your web search results to be unbiased but are they? Are they completely neutral and without undocumented [more]

We are moving ever more to a world dominated by pure information and the traditional role of brands is having [more]