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28
Sep

Writing content that answers questions

Categories: News, Our Thinking,
Tags: content, Marketing, SEO,
Whether it’s informing a purchase, studying for an exam, or deciding where to go on holiday, the search engine... [more]
01
Jul

To pay or not to pay for your news?

Categories: News,
Tags: content, mobile, News, social, social media, Technology,
The news is broken. More people are feeling alienated from the journalism they see. Less people are finding coverage... [more]
18
Mar

Why You Need to Pay Attention to Vertical Video

Categories: Future, News,
Tags: content, content marketing, Smartphone, snapchat, social, social media, Technology, vertical video,
Introduced in the late 1920s, the first TV set was a heavy square box with a screen not much... [more]
07
Jan

New Year’s Resolution: Find & Read Better Content in 2019

Categories: News, Our Thinking,
Tags: content, culture, Future, long form, long reads, personalised content, social, Technology,
The greatest thing the internet has given us is the ability to access information. But when it comes to reading... [more]
24
Oct

Why You Can’t Get Enough of Netflix

Categories: News,
Tags: content, culture, digital age, engagement, netflix, personalised content, social, social media, storytelling, Technology,
This week, I came pretty damn close to binge-watching an entire series on Netflix in one sitting. Maniac, since... [more]
03
Aug

How We Produce Consistent Content

Categories: News, Our Thinking,
Tags: content, content marketing, culture, engagement, personalised content, social,
Can you imagine if people spoke to you in real life in the same manner and style they write... [more]
25
Jan

Achieving search neutrality

Categories: News,
Tags: content, fairness, google, net neutrality, SEO,
You would expect your web search results to be unbiased but are they? Are they completely neutral and without... [more]
28
Sep

Information and applications, a brand opportunity

Categories: News,
Tags: brand, competitive advantage, content, development, engagement, gadgets, information, micro-applications, web development,
We are moving ever more to a world dominated by pure information and the traditional role of brands is... [more]

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