All posts tagged advertising


What ‘SEO’ Means in 2019

Categories: Future, News
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This year we’re celebrating thirty years since Tim Burners-Lee first outlined his vision of a “linked information management system”. In [more]

In the first UK Path-to-Purchase study, it was found that UK mobile searchers are committed to the research process leading [more]

The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include digital [more]

Recently I’ve become a regular user of Gowalla, a location based social networking app which allows you to tell friends [more]

Now on it's 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client. The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment.... [more]