21 Mar What ‘SEO’ Means in 2019 Categories: Future, News, Tags: advertising, Future, Marketing, SEO, social, This year we’re celebrating thirty years since Tim Burners-Lee first outlined his vision of a “linked information management system”.... [more]
24 Apr Mapped: Path to purchase on mobile devices [infographic] Categories: News, Our Thinking, Tags: advertising, Mobile advertising, Mobile device, Mobile search, Smartphone, Telephone number, United States, xAD, In the first UK Path-to-Purchase study, it was found that UK mobile searchers are committed to the research process... [more]
03 Sep ASA annexes t’internet Categories: News, Tags: advertising, asa, automotive, building & construction, business services, cap, chemicals, communications, finance, healthcare, media, oil & gas, public sector, retail, Technology, travel & tourism, utilities, The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include... [more]
06 May User generated advertising Categories: News, Tags: advertising, social media, UGC, Recently I’ve become a regular user of Gowalla, a location based social networking app which allows you to tell... [more]
08 Nov Evolution of VITES™ Categories: News, Tags: a/b testing, advertising, conversion ladder, history, performance, visitor tracking, VITES™ Platform, Now on it's 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built... [more]