All posts tagged VITES™ Platform


We’re not always the rational creatures that classical economics makes us out to be. In 2008 Richard Thaler coined the term Nudge [more]

We’ve been quietly beavering away since last summer creating an exciting new Online Booking application that simply drops into your [more]

Ask any traditional marketer about her potential marketplace and she’ll bark on about demographics, age, gender and various other segmentation [more]

I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several [more]

Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive success. [more]

Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google, Ebay [more]

PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think [more]

We laugh now but in the mid 90’s, there was this crazy notion that if you put up a web-site, [more]

Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading [more]

Having successfully created in 2005 a pretty good web framework to deliver high-performance web-strategies one of our recurring issues is [more]

Now on it's 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built when a client was trying to understand where their online marketing spend was going. The original system was just called End-to-End Tracker and worked by stamping the visitors PC with a unique code and their source when they arrived at the site for the first time, and then spewing this information out whenever the visitor sent information to the client. The results were stunning (for 2001) and showed that 80% of the advertising spend was pretty poor indeed. Not surprisingly our client was over the moon with this new-found transparency and their business exploded when they invested in the right online advertising and had faith in the value of it. It was a real way to measure the actual return on advertising investment.... [more]
What is wrong with the "Flat Web Society"? Lots really. Everyone gets the same experience and that just doesn't make sense. When you have to write your copy and your site to a group called "everyone" you then have to compromise on your content, your navigation, your design and your aims for the site. The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor... [more]
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every interaction with every visitor requires a flexible, scalable and powerful database solution. Connected are a committed LAMP development environment so all Passport data is held in a series of SQL databases providing an open and simple-to-implement recording and reporting environment... [more]

Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code for [more]

Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey... [more]
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision.... [more]

There are lots of really good analytics packages available on t’internet – some of them are actually quite good and [more]