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18
Apr

Nudge and better choices

Categories: News,
Tags: behavioural management, Nudge, VITES™ Platform,
We’re not always the rational creatures that classical economics makes us out to be. In 2008 Richard Thaler coined the... [more]
10
Mar

Online booking due in Summer

Categories: News,
Tags: myBookingWizard.com, online booking, VITES 3.0, VITES™ Platform, web development,
We’ve been quietly beavering away since last summer creating an exciting new Online Booking application that simply drops into... [more]
21
Feb

Social media no longer sexy

Categories: News,
Tags: culture, facebook, personalised content, personas, social media, VITES™ Platform,
Ask any traditional marketer about her potential marketplace and she’ll bark on about demographics, age, gender and various other... [more]
14
Feb

Getting my hands dirty

Categories: News,
Tags: big toe, business intelligence, project management, reporting, trial & error economics, visitor tracking, VITES™ Platform,
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned... [more]
02
Feb

First time, last time, every-time

Categories: News,
Tags: business intelligence, google analytics, statistics, visitor tracking, VITES™ Platform, Web analytics,
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive... [more]
06
Nov

End of the “one-size fits all” web

Categories: News,
Tags: a/b testing, analytics, behavioural management, personalisation, VITES 3.0, VITES™ Platform,
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google,... [more]
05
Oct

VITES 3.0 : Alpha release overview

Categories: News,
Tags: a/b testing, behavioural targeting, CRM, profiling, VITES 3.0, VITES™ Platform,
PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up... [more]
06
Aug

1:1 Marketing – The future is getting personal

Categories: News,
Tags: behavioural management, development, engagement, personalised content, personas, VITES™ Platform,
We laugh now but in the mid 90’s, there was this crazy notion that if you put up a... [more]
30
Jul

VITES 3.0 Features & benefits

Categories: News,
Tags: a/b testing, behavioural management, business intelligence, conversion ladder, development, personalised content, personas, reporting, social media, VITES™ Platform, web development,
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for... [more]
30
Apr

Don’t listen to customers, ever, sort of

Categories: News,
Tags: roadmap, vision, VITES™ Platform,
Having successfully created in 2005 a pretty good web framework to deliver high-performance web-strategies one of our recurring issues... [more]
08
Nov

Evolution of VITES™

Categories: News,
Tags: a/b testing, advertising, conversion ladder, history, performance, visitor tracking, VITES™ Platform,
Now on it's 3rd major release (v2.4), VITES™ started in 2001 as a simple end-to-end visitor tracking system, built... [more]
08
Nov

Why use VITES™ ?

Categories: News,
Tags: behavioural management, flat web society, personalised content, report, VITES™ Platform,
What is wrong with the "Flat Web Society"? Lots really. Everyone gets the same experience and that just doesn't... [more]
06
Nov

Passport Server

Categories: News,
Tags: business intelligence, data, reporting, VITES™ Platform,
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every... [more]
02
Nov

334,112 lines of code

Categories: News,
Tags: agile development, Best practice & learning, development, roadmap, team, VITES™ Platform,
Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code... [more]
26
Oct

Effective use of online journey management in a commercial environment

Categories: News,
Tags: a/b testing, behavioural management, conversion ladder, journey management, kaizen, trial & error economics, VITES™ Platform,
Online journey management is the creation of a series of tailored steps that online visitors are able to go... [more]
24
Sep

Welcome to personalised web journeys

Categories: News,
Tags: behavioural management, business intelligence, journey management, personalised content, VITES™ Platform,
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has... [more]
14
Sep

Enterprise intelligence – theory of everything

Categories: News,
Tags: alpha programme, big toe, customer journey, google analytics, management information, VITES™ Platform,
There are lots of really good analytics packages available on t’internet – some of them are actually quite good... [more]

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