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What is wrong with the "Flat Web Society"? Lots really. Everyone gets the same experience and that just doesn't make sense. When you have to write your copy and your site to a group called "everyone" you then have to compromise on your content, your navigation, your design and your aims for the site. The dynamic web understands better what the visitor wants and provides a vastly improved experience, an experience that is largely personalised to the visitor and one that better matches the needs of both the web-site owner and his or her visitor... [more]