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13
Jan

How to know if your business idea is worth pursuing

Categories: Future, Our Thinking,
Tags: a/b testing, business, business intelligence, digital nomadry, Future, ideas, knowledge, Technology,
With today’s fleeting preferences and rapidly changing markets, it’s difficult to how to know which idea you should invest... [more]
31
May

Are You Working In A Bullshit Job?

Categories: Culture, News,
Tags: bullshit jobs, business intelligence, culture, development, digital nomadry, remote work, Technology,
Until I read David Graeber’s essay, On the Phenomenon of Bullshit Jobs, I thought all my previous jobs qualified... [more]
28
Dec

5 Things You Need to Know To Understand Gen Z

Categories: Future, News,
Tags: business intelligence, generation z, personas, social media,
As if the end of the alphabet signified a turning point in evolution, Generation Z is transcending the Darwinian... [more]
11
Dec

3 Trends That Will Define Content Marketing in 2018

Categories: News, Our Thinking,
Tags: AI, business intelligence, content marketing, machine learning, SEO,
How do I break through all the noise? What’s the latest strategy, method, tool or trick that will make... [more]
22
Sep

What’s All The Fuss About Chatbots?

Categories: News, Our Thinking,
Tags: business intelligence, chatbots, conversion rate, mobile, social media, Technology, WordPress,
Whenever I get into a conversation with a chatbot, it inevitably ends with me pushing its limits and questioning... [more]
14
Feb

Getting my hands dirty

Categories: News,
Tags: big toe, business intelligence, project management, reporting, trial & error economics, visitor tracking, VITES™ Platform,
I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned... [more]
13
Feb

Google Analytics is not for marketers

Categories: News,
Tags: a/b testing, big toe, business intelligence, google analytics, reporting, visitor tracking, web development,
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis... [more]
02
Feb

First time, last time, every-time

Categories: News,
Tags: business intelligence, google analytics, statistics, visitor tracking, VITES™ Platform, Web analytics,
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive... [more]
18
Aug

Good lessons in 250 A/B tests

Categories: News,
Tags: a/b testing, business intelligence, trial & error economics,
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller... [more]
06
Aug

The cost of delaying – getting a testing regime implemented

Categories: News,
Tags: a/b testing, business intelligence, reporting,
Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing.... [more]
04
Aug

Tactile web?

Categories: News,
Tags: business intelligence, culture, engagement, iphone, Somatosensory system, Touchscreen, Virtual reality,
The absence of many of the senses (touch, smell, taste and largely, hear) when interacting with t’interweb is a... [more]
04
Aug

Farming in a virtual future

Categories: News,
Tags: behavioural management, business intelligence, China, collaboration, culture, game, Gold, Gold farming, Massive Multiplayer Online, Online game, social media, Video game, visitor tracking, World of Warcraft,
Image via Wikipedia China is seeing the rise of online “Gold Farming” This is the practice of hiring a... [more]
30
Jul

VITES 3.0 Features & benefits

Categories: News,
Tags: a/b testing, behavioural management, business intelligence, conversion ladder, development, personalised content, personas, reporting, social media, VITES™ Platform, web development,
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for... [more]
27
Jul

A statistical quandary

Categories: News,
Tags: a/b testing, business intelligence, data, reporting, statistics,
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and... [more]
21
Jul

Information is not knowledge, or power

Categories: News,
Tags: business intelligence, data, google analytics,
The oft misused phrase that “information is power” generates some pretty big headaches for organisations. Just by gathering information... [more]
19
Mar

Client-side analytics. Problem No: 221

Categories: News,
Tags: business intelligence, google analytics, reporting, visitor tracking,
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application.... [more]
24
Nov

Testing landing pages

Categories: News,
Tags: a/b testing, business intelligence, Landing pages, null hypothesis, trial & error economics,
For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve... [more]
06
Nov

Web Kaizen

Categories: News,
Tags: a/b testing, business intelligence, hippo, kaizen, performance, personalised content, personas, reporting, trial & error economics,
The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
06
Nov

Passport Server

Categories: News,
Tags: business intelligence, data, reporting, VITES™ Platform,
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every... [more]
24
Sep

Welcome to personalised web journeys

Categories: News,
Tags: behavioural management, business intelligence, journey management, personalised content, VITES™ Platform,
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has... [more]

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