All posts tagged business intelligence


How to know if your business idea is worth pursuing

Categories: Future, Our Thinking
Comments Off on How to know if your business idea is worth pursuing

With today’s fleeting preferences and rapidly changing markets, it’s difficult to how to know which idea you should invest your [more]

Until I read David Graeber’s essay, On the Phenomenon of Bullshit Jobs, I thought all my previous jobs qualified for [more]

As if the end of the alphabet signified a turning point in evolution, Generation Z is transcending the Darwinian model [more]

How do I break through all the noise? What’s the latest strategy, method, tool or trick that will make my [more]

Whenever I get into a conversation with a chatbot, it inevitably ends with me pushing its limits and questioning its [more]

I have been at Connected for over 16 months. Throughout this time I have heard the term Big.TOE mentioned several [more]

Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis world [more]

Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive success. [more]

We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post [more]

Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing. Traditional [more]

The absence of many of the senses (touch, smell, taste and largely, hear) when interacting with t’interweb is a challenge [more]

Image via Wikipedia China is seeing the rise of online “Gold Farming” This is the practice of hiring a group [more]

Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading [more]

This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” [more]

The oft misused phrase that “information is power” generates some pretty big headaches for organisations. Just by gathering information on, [more]

As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application. On [more]

For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve all conversion points on the site. They are the heavy lifters of this world. Often the Landing pages, being small and light, means they are easy to work with, easy to optimise and easy to improve and as a result a typical company might change these once every month or so. But how can you tell if you are actually improving the landing page? What happens when you've done all the "normal" stuff? What happens when the conversion rate starts to fall again? [more]
The art of improvement is simple; make a change and then test it. If it's better then use the latest version as the best and then cycle round again [more]
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every interaction with every visitor requires a flexible, scalable and powerful database solution. Connected are a committed LAMP development environment so all Passport data is held in a series of SQL databases providing an open and simple-to-implement recording and reporting environment... [more]
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision.... [more]