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15
Sep

Why your mobile site converts less than desktop

Categories: News, Our Thinking,
Tags: conversion rate, Marketing, mobile, SEO,
Despite more people than ever accessing the web from mobile, many businesses mobile sites are still lagging way behind... [more]
27
Feb

How to Do a SEO Web Content Review

Categories: Culture, News,
Tags: content marketing, conversion rate, engagement, google, SEO, social, social media,
Publishing content on the web can often seem a futile game. You can spend hours crafting long-form, information-rich blog... [more]
29
Nov

3 Counterintuitive Ways To Boost Your Conversion Rate

Categories: News, Our Thinking,
Tags: conversion optimisation, conversion rate, digital marketing, engagement, SEO, social,
It seems obvious that no matter how much traffic you drive to your website, it means nothing if it... [more]
22
Sep

What’s All The Fuss About Chatbots?

Categories: News, Our Thinking,
Tags: business intelligence, chatbots, conversion rate, mobile, social media, Technology, WordPress,
Whenever I get into a conversation with a chatbot, it inevitably ends with me pushing its limits and questioning... [more]
24
Aug

Landing Pages : Long vs short

Categories: News,
Tags: conversion rate, Landing pages,
There seems to be a perennial debate on the pros and cons of long versus short pages, usually between... [more]
11
Aug

Skinny is better, sadly

Categories: News,
Tags: conversion rate, page load, speed,
It’s not just the modelling world that seems to prefer skinny things, so does the average the Internet visitor.... [more]
07
Feb

Objects & processes. Liberating design.

Categories: News,
Tags: behavioural management, conversion ladder, conversion rate, design, engagement, object & processes, web development,
First off, I’d like to start by saying that we are not a design company but have individuals who... [more]
27
Jan

Look at me

Categories: News,
Tags: 64 Monkeys, a/b testing, Button, conversion rate, Form (web), Landing page, Page Elements, visitor tracking,
Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook... [more]
24
Jan

YouTube embraces A/B testing

Categories: News,
Tags: a/b testing, conversion rate, google, Landing pages, youtube,
Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our... [more]
04
Jan

Choice architecture : Using intelligent defaults

Categories: News,
Tags: behavioural management, Choice architecture, conversion rate, Default, engagement,
Supposedly, humans are terribly lazy, easy to manipulate and creatures of habit. That’s great news if you can leverage... [more]
16
Nov

Landing Zone : Dealing with PPC Traffic

Categories: News,
Tags: Adword, conversion rate, Internet marketing, Landing page, micro-sites, Pay per click, ppc,
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]
08
Nov

Quickies : Web forms that work

Categories: News,
Tags: a/b testing, Button, call to action, conversion ladder, conversion rate, KISS, Landing page, trial & error economics,
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”.... [more]
30
Sep

Content reductionism in the web world

Categories: News,
Tags: a/b testing, conversion rate, design, KISS, meta data, semantic web,
Less really is more Attention span online is really short Keep it simple stupid One fact beats a thousand... [more]
23
Mar

38% improvement in conversion rate

Categories: News,
Tags: 64 Monkeys, a/b testing, conversion rate, reporting, trial & error economics,
We’ve recently completed a project in the Healthcare sector yielding a 38% improvement in on-site conversion rate whilst battling... [more]
16
Jan

Landing Pages (Part 4 – Microsites)

Categories: News,
Tags: conversion rate, Deep linking, Landing page, Pay per click, privacy,
Enter the 4th generation of PPC Landing policies. This rolls-up the benefits of single-focus Landing and Deep-link pages. The... [more]
16
Oct

Landing Pages (Part 2 – Deep-link pages)

Categories: News,
Tags: conversion rate, Deep linking, Home page, Landing page,
The first generation of thinking on this subject was to take visitors not to the home page but to... [more]

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