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24
Aug

Landing Pages : Long vs short

Categories: News,
Tags: conversion rate, Landing pages,
There seems to be a perennial debate on the pros and cons of long versus short pages, usually between... [more]
24
Jan

YouTube embraces A/B testing

Categories: News,
Tags: a/b testing, conversion rate, google, Landing pages, youtube,
Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our... [more]
24
Nov

Testing landing pages

Categories: News,
Tags: a/b testing, business intelligence, Landing pages, null hypothesis, trial & error economics,
For the commercial world outside of consumer e-commerce, focused landing pages are the fastest and easiest ways to improve... [more]
24
Oct

Virgins, teasers and family

Categories: News,
Tags: engagement, Landing pages, personalised content, personas, visitor tracking,
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at... [more]

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