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15
Feb

Need for speed

Categories: News,
Tags: google, Landing page, performance,
Since Google announced in 2010 it was going to take into account page load speed in it’s search engine... [more]
27
Jan

Look at me

Categories: News,
Tags: 64 Monkeys, a/b testing, Button, conversion rate, Form (web), Landing page, Page Elements, visitor tracking,
Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook... [more]
16
Nov

Landing Zone : Dealing with PPC Traffic

Categories: News,
Tags: Adword, conversion rate, Internet marketing, Landing page, micro-sites, Pay per click, ppc,
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]
08
Nov

Quickies : Web forms that work

Categories: News,
Tags: a/b testing, Button, call to action, conversion ladder, conversion rate, KISS, Landing page, trial & error economics,
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”.... [more]
08
Oct

Quickies : A/B testing in the real world

Categories: News,
Tags: a/b testing, bryan eisenberg, google, Landing page, Marketing,
£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on... [more]
16
Jan

Landing Pages (Part 4 – Microsites)

Categories: News,
Tags: conversion rate, Deep linking, Landing page, Pay per click, privacy,
Enter the 4th generation of PPC Landing policies. This rolls-up the benefits of single-focus Landing and Deep-link pages. The... [more]
16
Nov

Landing Pages (Part 3)

Categories: News,
Tags: Adword, Conversion Rate Experts, google, Landing page, Pay per click,
In early 2004 conversion rate experts were looking to improve on this and we saw the appearance of dedicated... [more]
16
Oct

Landing Pages (Part 2 – Deep-link pages)

Categories: News,
Tags: conversion rate, Deep linking, Home page, Landing page,
The first generation of thinking on this subject was to take visitors not to the home page but to... [more]
16
Sep

Landing Pages (Part 1)

Categories: News,
Tags: Adword, google, Landing page,
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]

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