Since Google announced in 2010 it was going to take into account page load speed in it’s search engine algorithm the web world seems to have gone speed-crazy. It’s a good thing, I remember an A/B test we did back in 2006 showing a 50% improvement by using a 30k Landing Page rather than 150k. This recent spate of speed-related activity has improved the web experience for most people, not just those on slow connections or using mobile devices. I recently came across a really good utility called Loads.In which visually shows you how long it takes to load a page from a variety of destinations around the world in a range of browsers. It’s pretty neat actually and here is a screen shot showing a typical result. Nice.