Need for speed

Since Google announced in 2010 it was going to take into account page load speed in it’s search engine algorithm the web world seems to have gone speed-crazy. It’s a good thing, I remember an A/B test we did back in 2006 showing a 50% improvement by using a 30k Landing Page rather than 150k. This recent spate of speed-related activity has improved the web experience for most people, not just those on slow connections or using mobile devices. I recently came across a really good utility called Loads.In which visually shows you how long it takes to load a page from a variety of destinations around the world in a range of browsers. It’s pretty neat actually and here is a screen shot showing a typical result. Nice.

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