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13
Feb

Google Analytics is not for marketers

Categories: News,
Tags: a/b testing, big toe, business intelligence, google analytics, reporting, visitor tracking, web development,
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis... [more]
02
Feb

First time, last time, every-time

Categories: News,
Tags: business intelligence, google analytics, statistics, visitor tracking, VITES™ Platform, Web analytics,
Measuring how visitors come to your site and convert is a critical part of understanding the factors that drive... [more]
21
Jul

Information is not knowledge, or power

Categories: News,
Tags: business intelligence, data, google analytics,
The oft misused phrase that “information is power” generates some pretty big headaches for organisations. Just by gathering information... [more]
28
May

Analytics : (over)due for a major re-think

Categories: News,
Tags: google, google analytics, management information, privacy, reporting,
There has been a lot of talk recently about privacy and the right of netizens (god, I feel old)... [more]
25
Mar

Client-side analytics. Problem No: 222

Categories: News,
Tags: analytics, culture, data, google analytics, transparency,
It appears that the old chestnut of “privacy” and “data protection” might put a bloody great hole in the... [more]
19
Mar

Client-side analytics. Problem No: 221

Categories: News,
Tags: business intelligence, google analytics, reporting, visitor tracking,
As highlighted in this e-Consultancy post, Google is considering letting web-site visitors opt-out of their free Google Analytics application.... [more]
14
Sep

Enterprise intelligence – theory of everything

Categories: News,
Tags: alpha programme, big toe, customer journey, google analytics, management information, VITES™ Platform,
There are lots of really good analytics packages available on t’internet – some of them are actually quite good... [more]

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