All posts tagged change management


It’s the fantasy of every business owner to spot the next big trend or breakthrough innovation before it hits the [more]

Early adopters of visitor journey management have very successfully applied it in a commercial context where organisations have a defined sales cycle and use the methodology to serve the most appropriate message, content and actions to visitors at given stages of the cycle. There are, however, some exciting ideas of how journey management can be used in less commercially-minded organisations or for internal processes... [more]