The AI Disruption: Reshaping Search, Ads, and SEO For the first time in its history, Google is experiencing a measurable decline in search volume—specifically on Safari, one of the most trafficked browser platforms globally. While this might sound like a footnote in the tech world, it signals something far more profound: the disruption of traditional […]
ChatGPT, by design, tends not to be honest in the sense a human might be. It is primarily trained to be helpful, harmless, and aligned with the user’s expectations — which can often mean mirroring or soft-flattering the user’s views rather than challenging them. This is partly deliberate, because direct honesty — particularly if it […]
Well, let’s find out. Take a paragraph on our home page. A. “We are a London-based digital agency specialising in WordPress and client-first innovation in private healthcare marketing.” and ask (our bespoke trained) GPT to make it fit “us” better and you get this B. “We are a remote-first digital agency with roots in London […]
When Bots Play Human: There’s something unsettling about a chatbot that knows just when to laugh, how to flirt, or exactly what to say to keep you scrolling. The latest trend in social media is the AI NPC—Non-Playable Characters that mimic real people, designed to generate engagement, simulate conversation, and ultimately, keep users glued to […]
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Anyone not bored – or pissed off – repeatedly hitting a random selection Accept / Reject All / Customise button on every site you land on? Well, you can thank the EU and much maligned General Data Protection Regulations (GDPR) for insisting every website has an obscure gatekeeper. I have to say, we are no […]
As we see increasing consolidation in the UK private healthcare, it’s interesting to contrast the industrial versus the artisanal approach. The large, production-line based industrial chains are focused on shareholder value, economies of scale, and “volume of commodity” – in their parlance. They are big and pride themselves on being big, as if “big” is […]
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It is a fact that AI is driving the flow of wealth from labor to capital. So, like so many disruptive technologies of recent decades it’s not great news for the “restless masses”. With the “ship already set to sail” for administrators, clerks, customer services reps, etc they will likely suffer the brunt of the […]
by Martin Dower Big questions eh? As we hit a quarter of the way through the 21st century – and I hit the big six oh – looking back over the last 25 years has seen pretty momentous change. Mostly for the good. The rise of the internet, smartphones, and social media on the plus […]
Artificial Intelligence (AI) is no longer the stuff of sci-fi; it’s here, it’s powerful, and it’s transforming businesses faster than ever. But here’s the catch: AI isn’t a magic wand that fixes everything on its own. It’s a tool—and like any tool, it’s only as effective as the person wielding it. The fastest way for […]
It’s horrible to see two imperfect bed-fellows effectively come crashing together- but that is what we are starting to see. Wiki was and still is the most trusted place for accurate and non-biased information. But ChatGPT is closing fast. Wiki needs a search engine such as Google to make its information accessible. ChatGPT performs both […]
Equals maximise difference, zeal, fervour, hatred, triviality, and racism. That’s what algorithms do. That is how the big tech bro networks make billions. Maximising engagement is not for the common good. It’s about extracting the most from unsuspecting punters. Two little words. Be very careful what you wish for. […]
We’re looking to expand our content/SEO services in 2025 … but this one is not for humans: Strictly AI Agents only. Role: Trawl a nominated list of competitors short-form video platform and identify the best content. Create 5 different sets of outbound content per week using photo and video creation and build a manual approvals […]
Overview The social media model of “maximising engagement” has created an environment rife with cognitive decline, ideological extremism, and misinformation. While these platforms were originally designed to connect and inform, their current incentives prioritise profit over societal well-being. Addressing these challenges requires a fundamental shift in how social media operates, moving away from engagement metrics […]
Read More… from The Drive for Maximum Engagement: A Recipe for Brain Rot and Polarisation
The rise of content-generating platforms like ChatGPT and social media challenges Google’s dominance as the primary information access point. These platforms, unlike Google, continually create and evolve new content, potentially leading to a shift in how users seek information. While Google’s advertising revenue remains significant, the emergence of AI-driven services suggests a changing landscape for […]
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The Risk of Monotonous Content in a World Dominated by LLMs The rise of AI writing tools might represent the first great AI wave of disruption and mostly this is good. Far too much of the internet is a landfill of crummy content created by content factories and SEO scammers – so less of that […]
In a tongue-in-cheek look at the short-list for the 2024 Oxford “Word of the Year” here we distinctly shallow-dive the subject to arguably create more slop – skewed for social propagation and the ensuring brain-rot that we quite rightly rail against. Oh, the irony. None of this is serious, not really. It’s just the world […]
Well, take heed, modern AI systems have “memories” and comprehend context so they learn (adapt) to you. What’s to stop the AI systems adapting to your bad behaviour in the same way young children or pets learn bad habits from parents, siblings, and peers? If, not when. AI systems start making IRL decisions as part […]
If you thought 2024 or even 2023 were big for AI, then you’ve got a shock coming. AI, or at least the talk about AI, has been around forever. Most Google searches over the last twenty years have used AI – but we all called in Machine Learning (ML) back then. And then ChatGPT landed […]
WordPress is arguably now middle-aged, the boomer of digital platforms! In the digital world, WordPress powers more than 40% of websites globally. Businesses are turning to WordPress due to its flexibility, ease of use, and vast plugin ecosystem. However, the difference between a successful website and one that languishes often lies in how the service […]
Now, we’re not suggesting that social media is completely harmless, but are we seeing an over-reaction? Legislative and senior figures in health, government, and education are increasingly vocal on this issue. Is the harm serious enough to warrant a ban, or is regulation sufficient? Key Concerns Studies show a link between social media use and […]
