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River Island loses its flash

It’s great to see the retailer River Island eventually give up the Flash ghost – their new site is hardly ground-breaking and just looks very “me-too” but critically they’ve decided it’s time to bow to usability pressure and get rid of the flash monstrosity they’ve been using for the last few years. Another nail in the coffin of Flash? Well, we hope so and I do hope that River Island see the benefit and it helps to turnaround their business.

I do just wish that the retail e-commerce sector moves with the times, so many e-commerce sites are looking old-hat. The mighty Cisco suggest that 90% of web content will be video in the next few years so I hope to see the e-retail world embracing this and the mobile revolution.

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