To me, it seems that LinkedIn is a little lost.
They’re still free, and might have some value sitting more publicly, for example – our digital agency showcase page and our WordPress agency page both have quite high level URLs that seem disconnected from our main LinkedIn Page at www.linkedin.com/company/connected-uk.com.
You can’t fail to have missed the relentless checking and double-checking of where you work and what skills people have. Its feeling quite onerous to maintain a presence on what is, largely, a recruitment web-site.
I sense they are trying to move into the proper business relationship space, they’ve added a CRM-type functionality which sort of provides that, but I don’t know of anyone who really uses it to keep their private (and valuable) network up to date.
I think they also have an eye on content, the next Internet gold-rush, and it may end up being a credible blogging platform with the added benefit of the audience being baled-in to the experience.
Visit our page on LinkedIn and like it, follow-it, poke it or whatever it’s called this week.
By Martin Dower
