Cookies are used to deliver superior functionality and to enhance your experience of digital services. They’re also used to spy on our activity and follow us round the t’interweb trying to push products at us. We do need them, as a number of services rely on them and some digital services use them to make life easier (we, for example, pre-fill forms with information you have left before – neat eh?).
Since the delayed introduction of the badly contructed EU Privacy Directive in April 2012, sites have taken one of four approaches:
- Display a huge banner/pop-up/alert that dominates the screen, ruins the user experience and is impossible to miss
- Display a discreet alert showing people that cookies are being used.
- Ignore it all together
As the (delayed) date got closer the world went mad adding different solutions, an entire sub-industry appeared and spread fear, uncertainty and doubt. The doom-sayers started quoting “up to €100,000 fines”. It was all bollocks and eventually the architects of the UK implementation, the ICO, backed down without a word and discretely removed the huge warnings from their sites. Cost, lots. Achieved, nothing.