We were rather taken by NotFound.org‘s campaign to hijack 404 web pages to do some good, it’s a nice type of hackery so we’ve implemented it on our site. When you mistype a URL, rather than getting the rather uninspiring “404 – Page Not found” make better use of the 404-page by publishing pictures of missing people.
It crosses our mind that lots of companies could donate valuable web-space to charity in the future. The technology is straight-forward enough and it certainly shows an element of thought-leadership. We like it.
