The A-Z of Design Principles (K)

Keep It Simple, stupid

“With great power comes great responsibility – very often people have no choice but to use our services. If we don’t work hard to make them simple and usable we’re abusing that power.” – GOV.UK

“Don’t make users think.” – Steve Krug

“Delight the eye without distracting the mind.” – Google

“Fiercely reduce unnecessary elements.” – Microsoft