Why use WordPress to underpin your digital services?

Despite its humble beginnings as a blogging platform, WordPress is now seen as a credible digital platform to rival the likes of Ruby on Rails and Python. How is it, then, that a open-source freebie content management system has scaled the heady heights to the top of the digital framework world?

  • Secure; despite some high-profile “hackery” moments WordPress offers a truly secure development and deployment environment
  • A digital framework for the people, by the people. You cannot overlook the fact that no one organisation owns the core. It’s development direction is influenced by those contributors, like Connected, that build on and extend the functionality.
  • Adoption rate; something like 60 million plus websites and one quarter of all new sites use WordPress at the core.
  • NoCode thinking; you don’t need to be programmer to deliver high-end digital services, this puts the control and direction of an organisation’s digital strategy back into the hands of the people who matter.
  • Flexibility and scaleability; it’s really a rather lightweight framework that’s speedy for the kind of functionality it offers. This speeds-up deployment and reduces delivery cost.
  • Credibility; some of the largest organisations in the world use WordPress. If its good enough for gov.uk or the BBC or eBay then it’s probably good enough for most of the rest of us
  • Beautifully mobile; built right into the core is a templating system that really suits the mobile and tablet world. In a post-PC world this is crucial.

There are a large number of other reasons including cheaper development costs, larger skilled labour pool and easier migration in (and out) of the platform but these are largely secondary reasons why Connected choose to focus all our energy back in 2010.

It’s been a fantastic journey with WordPress so far and we’re looking forward to the future.

By Martin Dower

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