Ignore Artificial General Intelligence, the future is artificial super-intelligence (ASI). Apparently. I can see the point, there is nothing “general” about AGI – in fact it’s a pretty lofty aim so let’s stop calling it “general” and label it as it will be seen. Sooper dooper clever thingy that knows almost everything and can be […]
Exposed! How Some YouTubers Use Clickbait to Cash In and Crush Credibility Welcome to the sensational world of YouTube/TikTok et al clickbait—a realm where drama reigns supreme and reputations are the currency. In this thrilling exposé, we peel back the curtain to reveal the masters of manipulation who make a killing by kicking dirt. Belt […]
Switching digital agencies can feel like leaping from a trampoline directly into the unknown—and not just any trampoline, but one that’s been generously greased up for maximum slipperiness. Here’s why changing digital agencies can be quite the gamble, but with some planning and thinking can be a good thing. The Devil You Know First off, […]
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The launch of ChatGPT in late 2022 marked a pivotal point in our company’s life. If you think back 24 months ago, AI was used almost entirely offline to analyse huge datasets and mostly by BigTech. 2024 looks very different to those early, slightly clunky days. After nearly 18 months of R & D, we […]
We spent a year playing (lets just call it R & D) with AI. And then, in late 2023, we started using it in anger for clients. In essence, we started selling the output that our trained models produced. The first thing that struck us was the huge (maybe 10x) cost savings we saw. As […]
TikTok turning into the new QVC channel is like watching your grandma suddenly decide she’s a skateboard enthusiast—it’s unexpected but kind of makes sense when you see it in action. This transformation is all about TikTok embracing the world of “social commerce,” a fancy term for shopping while you doom-scroll through endless streams of 15-second […]
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In the ever-evolving digital bazaar, a significant shift is unfolding right before our pixelated eyes—a transition from the reign of influencer marketing to the dynamic world of creator marketing. This isn’t merely a change in terminology but a profound evolution in how brands connect with audiences, moving from leveraging social media celebrities to collaborating with […]
We make extensive use of AI and in the last 18 months or so that means OpenAI’s ChatGPT. We use it to guide both us and our clients’ activity in the digital space, but we never use it verbatim. It has a habit of just making stuff up, but being a Language Model it tends […]
The digital marketing landscape is akin to a wild, unpredictable jungle, and in this environment, trained GPTs (Generative Pre-trained Transformers) serve as both the intrepid explorers and the savvy locals. Imagine a world where your brand’s voice can echo through the canyons of the internet without ever sounding echoey, where your message can be as […]
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Ah, TikTok, the dazzling, dizzying digital darling of our age. A place where you can watch a pomeranian trying a lemon for the first time and, in the same breath, be subtly persuaded to buy a lemon-scented dog shampoo. This platform, an endless fountain of creativity and chaos, has become the perfect playground for clickbait […]
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The future of work in an era where artificial intelligence (AI) plays a central role is a topic of immense speculation, concern, and excitement. As AI continues to evolve and integrate into various sectors, it’s clear that the landscape of work will undergo profound transformations. These changes will not only affect the types of jobs […]
UPDATED 2024-03-28: To reflect a) The impending date of the policy change come next week, and b) reported UK/US sanctions. Originally published 2024-01-25. In response to increased alleged hacking attempts by alleged state actors based allegedly in and around the PRC, we have taken the steps below to counteract what the UK and US governments […]
Technological development is a funny old thing. Pretty amazing new stuff (PANS) are initially created often out of a need or opportunity in society then frequently weaponised by others at a later date. This is not new: Gutenberg, the German craftsman designed a device to mass-print profitable vernacular Bibles. Most credit him with inventing printing, […]
Read More… from Unintended Consequences: Being careful what you wish for
Most technologists lean to the left – possibly as a function of education, income banding, and age. On the whole, this is probably not a bad thing. On the whole, they work for large, culturally aware organisations guided by contemporary agendas such as woke, financial pressure from wealthy activist investors, governmental regulations, and driven towards […]
In today’s world, if you’re lucky enough to achieve even basic financial security in your 60s then you’ve probably won in life. And, most likely, there is little difference in quality of life between you and, say, Jeff Bezos. Or, so goes the recurring thread. It goes onto suggest that free-time, health, relationships, diet, exercise, […]
But is it suitable for everyone? Or is this another case of the wealthy monopolising government tax credit? I note that Google has upped its game in this area with the world’s largest Green PPA (Power Purchase Agreement). Despite falling average electricity consumption across the Western world, the need for data centre power has grown […]
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The rise of the smart device in your pocket was driven by a need for efficiency and a disconnect from big screen devices. The problem is that Smartphones are now the greatest time-suck on our lives: doom-scrolling on IG, rabbitholes on Wikipedia, mobile gaming, Netflix bingeing… the list goes on. “Wanna burn hours doing nothing […]
Based loosely around modern warfare: “Combined Arms Warfare”, Combined Channel Marketing (CCM) encompasses a number of core beliefs and approaches: 1. Partnerships: All parties are a partner in the venture, there is no room for client-vendor or boss-staffer type relationships as all parties strive side-by-side to achieve goals. Unpacking is kept to a minimum and […]
Carbon negative since 2020, carbon neutral for over a decade. Connected is carbon negative; we sequester more carbon than we use. By 2030, we will have offset our total emissions since we founded in 1996. Our carbon initiatives are broadly broken into four categories: Lower carbon density: Use less carbon by using carbon-efficient methodologies, travel, […]
Of course, the wider society can live without AI, until such time as AI becomes genuinely useful to average folks. But that’s probably too late for much of society. It might take five years to gain widespread adoption at the consumer level. Until then, AI will bring havoc to a society and a world ill-prepared […]
