Now, we’re not suggesting that social media is completely harmless, but are we seeing an over-reaction? Legislative and senior figures in health, government, and education are increasingly vocal on this issue. Is the harm serious enough to warrant a ban, or is regulation sufficient? Key Concerns Studies show a link between social media use and […]
The Invasion of Advertising in Video Streaming Services and Its Detrimental Impact on Viewers The rapid growth of video streaming services has revolutionised how people consume media, offering unprecedented access to a vast array of content. However, as these platforms have matured, the intrusion of advertising has become increasingly prevalent, often to the detriment of […]
Agentic AI what? Strictly speaking, Agentic AI has been here for a long time, but do expect to see and hear a lot more about Agentic AI in the next 18 months. Agentic refers to an thing’s capacity to act independently, make their own choices, and exercise control over their environment. It emphasises self-determination, autonomy, […]
While Universal Basic Compute is still an emerging concept, its potential to transform society and the economy is significant. By addressing the challenges and leveraging technological advancements, UBC may pave the way for a more inclusive and innovative digital society. The concept of Universal Basic Compute (UBC) is gaining traction as digital infrastructure becomes increasingly […]
UPDATE: 11/6/24 So, Apple announces it’s working with Open AI on a whole on-device/private cloud solution – fully formed with agents buried deep into the operating system. Wow, we know Elon is spitting feathers at this outcome, and I am sure Google is getting very nervous after its lacklustre showing in LLMs so far this […]
Apple’s recent announcement about “agentic” support in it’s soon-to-be-launched next-gen operating systems has raised more than just Elon Musk’s temperature. The reality is that agentic AI – systems designed to operate with a high degree of autonomy and self-direction, performing tasks and making decisions with minimal human intervention – whilst transformational, presents very real risks […]
Read More… from WTF is Prompt Injection in AI? And should we be worried?
The phrase “Price is what you pay, value is what you get”, popularised by investor Warren Buffett, highlights the distinction between the cost of a product or service and its actual worth or utility. This concept underscores the importance of evaluating the true benefits and quality of an item rather than just its monetary cost. […]
Read More… from Price is what you pay, value is what you get
Increasingly, the cost of machine-generated content drops ever closer to zero… “Gemini, using our bespoke GPT write 750 words on how our reliance on China for manufactured good has exported deflation to the west for three decades” Whether your trained GPT model has a valid opinion or not, LLMs churn out thousands and millions and […]
Private healthcare in the UK is like a posh dinner party: exclusive, expensive, and sometimes a bit too fancy for its own good. Now, throw GPT and AI into the mix, and it’s like adding a robotic butler who can recite Shakespeare and mix a mean martini. Let’s dive into how this technological wizardry might […]
There cannot be a field more ripe for disruption than marketing; so many of its core areas suit the n+1 iterations that AI offers at costs approaching zero. But AI is not just a buzzword; it’s a transformative force that is reshaping the marketing landscape. The possibilities are vast and exciting. The future of marketing […]
In an age where information is abundant but time and attention are scarce, the search for efficiency and relevance in retrieving information has never been more crucial. Enter multimodal search using GPT (Generative Pre-trained Transformer, just in case you’ve been living under a rock for the last 18 months), a technology that promises to revolutionise […]
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A recent study by Harvard Business School sheds light on the transformative potential of ChatGPT in knowledge industries. According to the research, ChatGPT can significantly boost the capabilities of lower-performing employees, effectively narrowing the performance gap between them and their higher-achieving counterparts. This democratisation of skill and knowledge in the workplace hinges on the advanced […]
Read More… from How GPTs can elevate the performance of knowledge workers
At a recent Creators’ Event in NY, Instagram gaffer Adam Mosseri was heard to say “Reels that are longer than 90 seconds can hurt distribution”. This is a strong a hint as you’ll hear … keep it short matey or we’ll punish you! This is interesting given both IG and TikTok keep increasing the maximum […]
Read More… from Meta doubling-down on the attention deficit economy
Connected understand and actively embrace the opportunities that AI can offer in terms of labour-saving, insight, data-processing, economic growth, nature of work, and invention. We are also very aware of the risks it poses. We are not the builders of AI substrates. We evolve constructs on the substrate – specifically LLMs – to enhance or […]
Google and Meta have been chasing down the Prince of Something New, TikTok, since the arrival of 15 second video clips. It will be looked back on as a pivotal moment in Internet Advertising history – and probably not in a good way. The videos are mostly garbage, click next, poor quality, scroll down, irrelevant, […]
The mainstay of free web-reporting for almost two decades, Google’s Analytics is one of those “of course we use GA” common answers to marketing questions. But why? And should you? GA has changed shape hugely since Google bought Urchin in 2005 (side-note: we had used the original Urchin web reporting systems in the late 90s) […]
Ignore Artificial General Intelligence, the future is artificial super-intelligence (ASI). Apparently. TL;DR: By all means, ignore AI until it can perform menial kitchen tasks … or lean in now and embrace a very different future surrounded and supported by super-intelligence. I can see the point, there is nothing “general” about AGI – in fact it’s […]
Exposed! How Some YouTubers Use Clickbait to Cash In and Crush Credibility Welcome to the sensational world of YouTube/TikTok et al clickbait—a realm where drama reigns supreme and reputations are the currency. In this thrilling exposé, we peel back the curtain to reveal the masters of manipulation who make a killing by kicking dirt. Belt […]
Switching digital agencies can feel like leaping from a cliff into the unknown—and not just any unknown, but one that’s genuinely terrifying. Here’s why changing digital agencies can be quite the gamble, but with some planning and thinking can be a good thing. TL;DR: The decision to switch digital agencies should be made with a […]
Read More… from Changing your digital agency can be a good thing
The launch of ChatGPT in late 2022 marked a pivotal point in our company’s life. If you think back 24 months ago, AI was used almost entirely offline to analyse huge datasets and mostly by BigTech. 2024 looks very different to those early, slightly clunky days. After nearly 18 months of R & D, we […]
