Multimodal search using GPT in search/advertising:

In an age where information is abundant but time and attention are scarce, the search for efficiency and relevance in retrieving information has never been more crucial. Enter multimodal search using GPT (Generative Pre-trained Transformer, just in case you’ve been living under a rock for the last 18 months), a technology that promises to revolutionise […]

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How GPTs can elevate the performance of knowledge workers

A recent study by Harvard Business School sheds light on the transformative potential of ChatGPT in knowledge industries. According to the research, ChatGPT can significantly boost the capabilities of lower-performing employees, effectively narrowing the performance gap between them and their higher-achieving counterparts. This democratisation of skill and knowledge in the workplace hinges on the advanced […]

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AI Policy & Ethics

Connected understand and actively embrace the opportunities that AI can offer in terms of labour-saving, insight, data-processing, economic growth, nature of work, and invention. We are also very aware of the risks it poses. We are fully committed, where appropriate, to the adoption of non-prejudicial systems – specifically around computer vision and natural language processing […]

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For reels?

Google and Meta have been chasing down the Prince of Something New, TikTok, since the arrival of 15 second video clips. It will be looked back on as a pivotal moment in Internet Advertising history – and probably not in a good way. The videos are mostly garbage, click next, poor quality, scroll down, irrelevant, […]

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Never mind AGI … ASI is coming

Ignore Artificial General Intelligence, the future is artificial super-intelligence (ASI). Apparently. TL;DR: By all means, ignore AI until it can perform menial kitchen tasks … or lean in now and embrace a very different future surrounded and supported by super-intelligence. I can see the point, there is nothing “general” about AGI – in fact it’s […]

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What Marques thinks … do you really care?

Exposed! How Some YouTubers Use Clickbait to Cash In and Crush Credibility Welcome to the sensational world of YouTube/TikTok et al clickbait—a realm where drama reigns supreme and reputations are the currency. In this thrilling exposé, we peel back the curtain to reveal the masters of manipulation who make a killing by kicking dirt. Belt […]

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Changing your digital agency can be a good thing

Switching digital agencies can feel like leaping from a cliff into the unknown—and not just any unknown, but one that’s genuinely terrifying. Here’s why changing digital agencies can be quite the gamble, but with some planning and thinking can be a good thing. TL;DR: The decision to switch digital agencies should be made with a […]

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Short-form social video embraces social commerce

TikTok turning into the new QVC channel is like watching your grandma suddenly decide she’s a skateboard enthusiast—it’s unexpected but kind of makes sense when you see it in action. This transformation is all about TikTok embracing the world of “social commerce,” a fancy term for shopping while you doom-scroll through endless streams of 15-second […]

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From Hashtags to Handshakes: Navigating the Shift from Influencer to Creator Marketing

In the ever-evolving digital bazaar, a significant shift is unfolding right before our pixelated eyes—a transition from the reign of influencer marketing to the dynamic world of creator marketing. This isn’t merely a change in terminology but a profound evolution in how brands connect with audiences, moving from leveraging social media celebrities to collaborating with […]

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The role of custom-trained GPTs in digital marketing

The digital marketing landscape is akin to a wild, unpredictable jungle, and in this environment, trained GPTs (Generative Pre-trained Transformers) serve as both the intrepid explorers and the savvy locals. Imagine a world where your brand’s voice can echo through the canyons of the internet without ever sounding echoey, where your message can be as […]

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TikTok : The perfect medium for clickbait and dogwhistle marketing.

Ah, TikTok, the dazzling, dizzying digital darling of our age. A place where you can watch a pomeranian trying a lemon for the first time and, in the same breath, be subtly persuaded to buy a lemon-scented dog shampoo. This platform, an endless fountain of creativity and chaos, has become the perfect playground for clickbait […]

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The future of work now AI is here

The future of work in an era where artificial intelligence (AI) plays a central role is a topic of immense speculation, concern, and excitement. As AI continues to evolve and integrate into various sectors, it’s clear that the landscape of work will undergo profound transformations. These changes will not only affect the types of jobs […]

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