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Go responsive, it’s the law

by Nick Storr

If you are a law firm planning to invest in a digital strategy, at the top of the list needs to be a plan to go mobile. In 2014 it is estimated that at least 50% of traffic to your site will be from mobile, and this needs to be catered for.

Law firms websites don’t need to be complicated. Generally speaking, the purpose of the website is to:

  1. Introduce the brand,
  2. Display information on expertise, laws and people,
  3. Build trust,
  4. Make it easy to contact to company.

For most legal organisations, the answer is to go mobile-responsive, this means having one website and the same experience for everyone, no matter what device they are using.

I have spent some time this week researching the sector, particularly the top 100 law companies in the UK to find out how many websites fit their purpose for the mobile age. Disappointingly, I found that around 75% are not mobile optimised. Therefore, it’s safe to say that if you make the change now, you will leap-frog the competition.

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