Apple’s recent announcement about “agentic” support in it’s soon-to-be-launched next-gen operating systems has raised more than just Elon Musk’s... [more]
All posts in Our Thinking
The phrase “Price is what you pay, value is what you get”, popularised by investor Warren Buffett, highlights the... [more]
Increasingly, the cost of machine-generated content drops ever closer to zero… “Gemini, using our bespoke GPT write 750 words... [more]
Private healthcare in the UK is like a posh dinner party: exclusive, expensive, and sometimes a bit too fancy... [more]
There cannot be a field more ripe for disruption than marketing; so many of its core areas suit the... [more]
In an age where information is abundant but time and attention are scarce, the search for efficiency and relevance... [more]
A recent study by Harvard Business School sheds light on the transformative potential of ChatGPT in knowledge industries. According... [more]
At a recent Creators’ Event in NY, Instagram gaffer Adam Mosseri was heard to say “Reels that are longer... [more]
02
May
Google and Meta have been chasing down the Prince of Something New, TikTok, since the arrival of 15 second... [more]
The mainstay of free web-reporting for almost two decades, Google’s Analytics is one of those “of course we use... [more]
Ignore Artificial General Intelligence, the future is artificial super-intelligence (ASI). Apparently. TL;DR: By all means, ignore AI until it... [more]
Exposed! How Some YouTubers Use Clickbait to Cash In and Crush Credibility Welcome to the sensational world of YouTube/TikTok... [more]
Switching digital agencies can feel like leaping from a cliff into the unknown—and not just any unknown, but one... [more]
12
Apr
The launch of ChatGPT in late 2022 marked a pivotal point in our company’s life. If you think back... [more]
We spent a year playing (lets just call it R & D) with AI. And then, in late 2023,... [more]
TikTok turning into the new QVC channel is like watching your grandma suddenly decide she’s a skateboard enthusiast—it’s unexpected... [more]
In the ever-evolving digital bazaar, a significant shift is unfolding right before our pixelated eyes—a transition from the reign... [more]
We make extensive use of AI and in the last 18 months or so that means OpenAI’s ChatGPT. We... [more]
The digital marketing landscape is akin to a wild, unpredictable jungle, and in this environment, trained GPTs (Generative Pre-trained... [more]
Ah, TikTok, the dazzling, dizzying digital darling of our age. A place where you can watch a pomeranian trying... [more]
