Now, it’s not clear whether Overstock.com actually encouraged the links, it might have been the actions of an SEO agency and without getting into the debate of the general standard of morals used by SEO companies it highlights a genuine concern for companies who use (and therefore trust) SEO companies to build up their online credibility. Usefully, there is a neat service from Brightedge that allows companies to actually see what their SEO partners are doing. Called BrandSafe it’s free and to learn more pop over and read the TechCrunch article.
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- Google Busts Overstock.com For Search Spam (GOOG, OSTK) (businessinsider.com)
- Overstock.com Gets a Google Slap (blippitt.com)
- Google News: Algorithms, JCPenney and Overstock.com (webconsuls.com)
- Google’s Action Against Link Schemes Continues: Overstock.com and Forbes.com Latest Casualities; Conductor Exits Business (searchengineland.com)
- Oneupweb : SEO Misconduct (straightupsearch.com)
- J.C. Penny gets busted juicing its Google results (tech.fortune.cnn.com)