Huddersfield Philharmonic Orchestra have been in continuous existence since 1862 making them (possibly) the oldest complete orchestra in the world. Over recent years the audience levels have been dropping and the newly elected VP, Peter Lewis, decided it was time to drag the Orchestra into the 21st century and commissioned Connected to review the online presence of “the Phil” and come up with a strategy that would generate greater engagement and in turn more supporters and ultimately more “bums on seats”
During December, January and February a new presence was crafted with a new web site, an updated Wikipedia entry to rival the best and a host of other initiatives including Facebook. The culmination of this work was an official launch party and subsequent concert the day after the new site was launched. An innovation in this concert was that conductor Natalia Luis-Bassa spoke at some length to the audience in between items, describing and analysing them quite humorously.
The concert was attended by a posse of 25 Connected teamies who all went along to support the orchestra. A great night was had by all and the concert was a resounding success with some great reviews.