WordPress Plugins: Methodology, maintenance and when to say no

WordPress Platform. “It’s brilliant is WordPress you can make it do anything just by adding plugins” Except this really isn’t good practice. By adding endless plugins it’s quite easy to create a monster that becomes too big to control. The core WordPress platform is tightly curated by WordPress.org whilst plugins can be written by anyone, […]

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Is it time for “everything”-as-a-service?

Business Process Re-engineering The explosion of “as-a-service” providers is giving a lot of traditional organisations huge headaches, and big opportunities in equal measure. Is it the ticket to a simple life? Can every business tasks be bought as-a-service? An emerging band of companies, including ourselves, think this is not only possible, but preferable. The new […]

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Panda 4.0 might kill off the paid-for PR world

Google and search engines. May saw the latest incarnation of Google’s Panda release. Designed to rid the search engines of poor quality content it’s hit the PR-web type services very hard indeed. Google have, for some time, been moving away for what it calls “thin-quality” sites. This specifically catches aggregators and publishers out due to […]

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Content is everything … blah blah blah

Content Planning. WordPress is a fabulously flexible platform on which to base your content strategy. But the content cannot be drivel or PR/marketing speak. Ever. Quality is the watchword here, and that means no spam, link baiting or over-optimised pages designed for computers and not people. The worst offenders are corporates and PR machines who, […]

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Google + is dead

Social platforms. Used only by the SEO agencies, Google’s feeble attempt to usurp Facebook was loaded with bribes to drive agencies, developers and organisations onto the new platform. And it failed. On the way, they did succeed in gathering a lot of data, and now a huge percentage of searches are now done from “logged-in” […]

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