We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears or barriers to interaction. On-the-ball organisations are starting to realise a new approach and methodology is required in order to better manage visitors and to out-think their competitors… […]
Online journey management is the creation of a series of tailored steps that online visitors are able to go through incorporating a platform that is able to identify what stage the visitor is at and to deliver highly focused content that drives the visitor along his or her journey… […]
Read More… from Effective use of online journey management in a commercial environment
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at when they first “touch-down” on a company’s web site. You cannot make a first impression twice so it’s pretty crucial that you have all your ducks lined up when this exciting, new, visitor arrives on your site. Ah, but not everyone is a first time visitor so we need to start to think about what sort of visitor to the site are they…. […]
The first generation of thinking on this subject was to take visitors not to the home page but to adeeply-embedded page on the site that was more relevant to the search phrase. For example, a search for “laser hair removal” on Google could be sent to a product page talking more in-depth about laser hair removal. This […]
The flat web world of “one-size fits all” is starting to look dated. Every visitor to a site has a discrete and often unique journey they have embarked on and this means that web owners need to provide a method of managing this journey online so the visitor sees the correct information at the appropriate time to support making the correct decision…. […]
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in the 90’s by Peter Berners-Lee there is, remarkably, a ghost still haunting the Internet. It’s called the “HOME” page; we’ve all heard of it, we naturally assume that the page we land on when we click […]
There are lots of really good analytics packages available on t’internet – some of them are actually quite good and most of them actually do what they say on-the-tin, so to speak. There does seem to be a belief that “analytics” will save the day and drive down acquisition costs, improve conversion rates and a […]
Read More… from Enterprise intelligence – theory of everything
I think it probably is. Despite starting my computing life in 1981 on an Apple IIe and having occasional contact with odd Apple computing products over the years (anyone remember the Apple Newton) it wasn’t until I bought an early iPod from the US a few years back. Somewhat awestruck with the easy-to-use, impossible to […]
We are company of less than 20 people who build and run websites that make our clients money; we’re pretty bloody good at it this. We use skills, technology, methodology and know-how that glues together beautifully to produce: More sales More leads More customers More profit We find out what really works – and then […]
Hello…and why link to me? Welcome. You’ve hopefully arrived here from my LinkedIn page or a request for a link. Adding me to your network on LinkedIn is the simplest and fastest way to remember me. This is much easier than trying to remember the name of that “bright guy in Yorkshire who seems to […]
