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09
Apr

On the importance of doing nothing

Categories: Future, News, Our Thinking,
Tags: culture, Future, nothing, social media, stress,
When was the last time you did nothing? I mean literally, nothing. Not lying on the couch scrolling through... [more]
28
Mar

Apple stops Innovating – in shock, old-new news conundrum

Categories: News, Our Thinking,
As someone who watched Apple rise from the ashes 20 years ago, I stand open-mouthed and shaking my head... [more]
21
Mar

When marketing trumps operations it can all go wrong

Categories: Brave New World, News, Our Thinking,
By Martin Dower, CEO (and beer lover) Even the brightest and best can get it very wrong when it... [more]
14
Mar

Omni-Channel Isn’t A Marketing Tactic, It’s A Marketing Must

Categories: News, Our Thinking,
Tags: digital marketing, ecommerce, Future, omni-channel marketing, SEO, social,
There’s tactics and trends that come and go and are good for some businesses but not others. Things like... [more]
13
Feb

Will Reading Become Old Hat?

Categories: Future, News, Our Thinking,
Tags: books, culture, media, reading, social, Technology,
The spoken word is what separates us from being mere animals. We began developing it nearly a hundred thousand... [more]
04
Feb

Do Chatbots Really Live Up To All The Talk?

Categories: Future, News, Our Thinking,
Tags: chatbots, Future, Marketing, social, Technology,
Typical of our irrational human minds, we believe robots are going to take over the world before they can... [more]
24
Jan

Upgrade From Multi-Channel to Omni-Channel Marketing

Categories: News, Our Thinking,
Tags: brick-and-mortar stores, Future, Marketing, mobile, omni-channel marketing, social media,
Not too long ago, companies were limited to just one or two ways through which they could reach their... [more]
22
Jan

Apple is hardware & services. Google is surveillance & advertising.

Categories: Brave New World, News, Our Thinking,
Write that down … and glance at it every time you’re tempted to buy an Android-based Smartphone. This is... [more]
07
Jan

New Year’s Resolution: Find & Read Better Content in 2019

Categories: News, Our Thinking,
Tags: content, culture, Future, long form, long reads, personalised content, social, Technology,
The greatest thing the internet has given us is the ability to access information. But when it comes to reading... [more]
11
Dec

What Causes The Desire to Keep on Reading?

Categories: News, Our Thinking,
Tags: content marketing, culture, Future, SEO, social media, Technology, writing,
You know the feeling: one minute you’re on the bus casually scrolling Twitter, and the next you’re engrossed in... [more]
10
Dec

The countdown to 2019 has started

Categories: Culture, News, Our Thinking,
New Year, new you Or so the mantra goes. 2019 is right around the corner, so here’s a quick... [more]
06
Dec

The Art of Micro-Mastery

Categories: News, Our Thinking,
We’ve all wanted to learn something new, a new skill. Perhaps it’s learning Spanish or chess. Learning the basics... [more]
07
Nov

WE’RE HIRING: Remote Freelance Writer, & What A Proper Writing Gig Looks Like


Categories: News, Our Thinking,
Tags: digital nomadry, freelance writing, freelancer, job, remote working, vacancy, web copywriting,
We’re hiring! We’re seeking a great freelance copywriter with a good understanding of how search engines work, works remotely... [more]
03
Nov

AI won’t replace all jobs – but it will de-skill many of them

Categories: Culture, Future, News, Our Thinking, WordPress Support,
There is a school of thought that says AI will replace routine jobs, and a lot is made of... [more]
13
Oct

How to Make The Right Choice Every Single Time

Categories: News, Our Thinking,
Tags: analysis paralysis, choice, decisions, Information overload, social media,
In the digital age, you can do anything and be anyone you want to be. The world is your... [more]
02
Oct

No more cheques

Categories: Future, News, Our Thinking,
Say farewell to the humble paper cheque, in reality it’s pretty much died all by itself but, officially, from... [more]
07
Sep

Why You’re Doing Leisure All Wrong

Categories: News, Our Thinking,
Tags: culture, engagement, leisure, mobile, productivity, social media, Technology, work,
We’re masters of work but are clueless when it comes to leisure. We’re so bad at it we look... [more]
20
Aug

Online trust is a multi-faceted thing

Categories: Culture, News, Our Thinking,
Tags: business, communication, content marketing, culture, engagement, social, Technology, trust,
Trust, or the lack thereof it, makes and breaks more deals and relationships than anything else. If it could... [more]
12
Aug

Why Your Stressful Job Is Much Better Than You Think

Categories: News, Our Thinking,
Tags: culture, office life, productivity, remote working, stress, work,
You think it’s just a rough patch and things will get better. That your boss will suddenly realise how... [more]
03
Aug

How We Produce Consistent Content

Categories: News, Our Thinking,
Tags: content, content marketing, culture, engagement, personalised content, social,
Can you imagine if people spoke to you in real life in the same manner and style they write... [more]

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