Marketing Innovation. Whilst the range of marketing services has gone through a revolution, many marketers are still pounding the same old streets. “Insanity: doing the same thing over and over again and expecting different results.” Twenty years ago I was still in school, primary school to be exact but I remember watching probably later a […]
We recently completed our annual client satisfaction survey, and it made for some interesting reading. It was conducted anonymously and went to all clients who have been with us for more than one year (37 in total) and it asked a number of closed questions such as “quality of response: (good, ok, bad)” and “would […]
WordPress (and other web platforms) are democratizing the web at a furious pace – but in some circles, WordPress is still seen as a blogging platform for the amateur (despite it underpinning Time.com, CNN, BBC and other massive journalistic platform. If you ask a proper journalist what she thinks of bloggers and the reply is […]
Read More… from Journalism vs News vs Blogging : How does WordPress help?
On Monday a major vulnerability was discovered in OpenSSL. This vulnerability affected a large percentage of services on the internet, including both our digital services and our clients. The infrastructure team responded immediately to the exploit and all digital services were secured within 24hrs. Our clients with support contracts are no longer vulnerable to this […]
If you still think WordPress is just another blogging platform, it’s time to change your mind. Contact us and we’ll run through the reasons why you should be using WordPress to underpin your digital world. […]
Digital Agency News. If you’ve been around the online space over the last few years, you can’t fail to notice it’s been a difficult time being a digital agency. But maybe that’s over! The economy is picking up and most digital agencies are reporting they are expecting substantial growth in 2014. As reported by eConsultancy, […]
Read More… from Digital agencies forecast to grow 30% in 2014
March was JFDI month Process and approvals had seemed to be overtaking the real purpose of support – making our clients lives easier. We’re a progressive digital agency and not some fancy QC organisation adhering to out of date ISO9002 paper-trails so it was time to cut the red-tape. Whilst we need some structures in […]
Effective 1st April 2014. Support requests for WordPress installations have grown 5-fold in the last year – not only that, the complexity of the requests has also increased. Sadly, the quality of communication has fallen – causing confusion with the use of poor grammar. Today we are introducing a “punctuation surcharge” whereby each incorrect use […]
If you’re based in London and you’re looking for a digital agency then here are 5 reasons you should consider us. Founded in 1996, we’re stable and have getting on for 20 years experience in the digital space and that makes us deadly serious and very experienced. That’s useful for your organisation in this competitive […]
Read More… from Need a London-based digital agency? We’re well ‘ard!
The 2014 Digital Agency Rate Card survey by eConsultancy was released today, it made for some interesting reading on the state of the nation of digital agencies. By Martin Dower A couple of points worthy of mention: Less than half the agencies in the UK turnover more than £1m. Most digital agencies are expecting to […]
Read More… from Digital Agencies : Costs, rates, pricing, risers and fallers
Social media advice is wide, varied and poorly distributed. It’s really rather common to hear snippets of wisdom such as: Keep your social media presence secret Keep your personal and professional online presence separate Transparency is the new currency Executive team members shouldn’t Twitter Social media is the future of corporate communications Create separate accounts […]
There is no doubt, the location independent existence of being a digital nomad is very liberating, especially if you work in a digital agency. It’s not for all, some need the familiarity and structure of an office environment – this post is not for those. This post is for those that choose the liberation of […]
To me, it seems that LinkedIn is a little lost. They recently announced they are removing the Products and Services tab from company page (here is the announcement) and replacing it with Showcase pages. They’re still free, and might have some value sitting more publicly, for example – our digital agency showcase page and our […]
Folks don’t read digital content* So why does every organisation and digital agency try to ram reams of content down our throats? Is it because they are idiots? Or do they think consumers are idiots? Mostly, I suspect, it’s a combination of being paid by-the-word and laziness. As a result, beautifully crafted content sits unread […]
Email marketing is complicated, but get it right and it can deliver significant incremental business. There are dozens (if not hundreds) of factors to consider when planning and executing your email marketing strategy, but here are 6 things you could do to improve your next campaign. 1) Go responsive Take a look the reports from […]
There has always existed a tension between the needs of organisations to protect themselves and the burgeoning world of social media. Some organisations, amazingly, still hide away from social media or try to control it like a PR stream. Disclosing private details online, it was said, could harm your reputation and help competitors get ahead […]
If you work in SEO, or use an SEO agency or have even vaguely heard of the phrase you can’t fail to have been affected by the (great) work Google has done since they rolled out Panda, Penguin and Hummingbird. The SEO agency world is full of, how shall I put … “low-quality, snake-oil vendors” […]
Read More… from Don’t be a “search engine chump” … ah, too late
Connected operate our digital staff 100% location independent. That’s pretty unusual – most digital agencies choose to have “cool rooms”, assorted brightly coloured cubicles and some form of flexitime. We are not, however, alone in operating independent of offices. IBM, Google, Facebook, Apple and many other companies work on the premise of not using office […]
We’ve all seen those annoying banners that follow us around the web. Annoying they might be, some would even go as far as calling them invasive – but they’re here to stay. Their performance, both in terms of conversion and in efficient use of advertising inventory makes them a no-brainer. I’m only talking here about […]
Read More… from Online marketing: A different perspective on Re-targeting
The mobile advertising space has existed for barely more than 3 years. The first newspaper advert was placed over 300 years ago. An announcement seeking a buyer for a Long Island, estate, is published in the Boston News-Letter in 1703. This officially marks the beginning of news ads and the first Ad Agencies appear in […]
Read More… from Mobile advertising revenue to overtake newspaper this year
