Social Media Platforms to Watch in 2019

Social media is changing. Discussions are being had around whether posts should be pre-reviewed by experts before they’re published. Bills are being passed to ban companies from building “addictive” features into their apps. More and more users are getting fed up of Fake News and the negative impacts on mental health are becoming too great […]

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Should You invest in Pay-Per-Click advertising (PPC)?

When doing anything online, it’s all too easy to get dragged in by the loud voices that claim they know exactly how things are and should be done. This is especially true when it comes to figuring out whether or not to focus all your efforts on organically improving your visibility in the search landscape […]

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Does male or female marketing matter in a gender fluid age?

In 2019, the idea that there are only two genders is archaic and obsolete. Gender is a spectrum of “zies”, “eys”, “theys” and “pers”, and the sex you were assigned at birth has less to do with which one you identify with than how you feel in any given moment. Okay, so the above may […]

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The Forgotten Art of Non-Doing

The concept of wú wéi, often translated as “non-doing”, is one of the more recent and trickier to grasp ideas that’s been brought over from the East. As you might think, this isn’t especially due to the tendencies of the modern mind to keep busy, get distracted, and look at everything as if it were a problem […]

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Creating content in a mobile-first world

The layout of your website is responsive. There are no intrusive pop-ups on tablet or mobile. You’ve compressed your images, disabled Flash, even the size of your text scales according to the device. By all general standards, you have a mobile-friendly website. Most businesses would think this is enough to serve their mobile audience. And […]

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Why more information is not always better

Managing information used to be a problem reserved for newspapers and librarians. But with the dawn of the information age, and things like automated data collection and low-cost mobile technology, it’s now a problem everyone has to deal with. What makes it worse is that by information, we’re not just talking about the never-ending stream […]

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How to go from casual to career freelancer

More and more people are basing themselves in co-working spaces and sending emails whilst mooching at Starbucks. So many, in fact, that some studies predict fifty percent of workers in the UK will be working freelance by next year. Whatever you call it — freelancing, being self-employed, independent contracting, gig working — gaining a bit […]

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Work is A Religion and The Office is Your Church

Fewer and fewer people are identifying as following a religion than ever before. It would be easy to think that we’re all losing our faith. That God is truly dead. But whereas it may be true that traditional religion is slowly dying, we haven’t all suddenly been stripped of our need to believe and worship […]

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How to reach a generation that never sits still

Gen Z is a hard bunch to pin down. They don’t even have one defined name — iGen, Gen Tech, Digital Natives, Gen Z, Plurals? If they were to accept any label, it would probably be plurals — precisely because it harks to their undefinable openness and whole-hearted rejection of labels. Coined by the Generational […]

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On the importance of doing nothing

When was the last time you did nothing? I mean literally, nothing. Not lying on the couch scrolling through your phone, not putting off work by blankly staring out the window, not even meditating. Nothing. In a column in The Illustrated London News, G. K. Chesterton suggested that the ability to do nothing at all […]

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What ‘SEO’ Means in 2019

This year we’re celebrating thirty years since Tim Burners-Lee first outlined his vision of a “linked information management system”. In his “vague but exciting” proposal, he laid out how “distributed hypertext” could be used to make vast quantities of information stored all over the place easier to find and access from anywhere. In 2019, this […]

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Why You Need to Pay Attention to Vertical Video

Introduced in the late 1920s, the first TV set was a heavy square box with a screen not much bigger than an iPad. At last year’s CES, Samsung announced a 4K 146-inch micro-LED TV called The Wall that was nearly as big as, well, a wall. If TVs continue to get bigger, soon they won’t […]

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Omni-Channel Isn’t A Marketing Tactic, It’s A Marketing Must

There’s tactics and trends that come and go and are good for some businesses but not others. Things like live broadcasting, chatbots, and micro-moments. Then there’s things like SEO, AI and social media, things that are essential for pretty much every business. Omni-channel marketing is on this second list. It might sound like a buzzword […]

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The Reality of AR: All Hype or Next Big Platform?

There has been a lot of talk about how AR is going to change the world, but how often have you used or even seen it? Is everything we’re hearing all just hype, or is it that we’re just waiting for the pivotal day when it explodes and suddenly everyone is smiling and talking to […]

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Will Progressive Web Apps Replace Web-sites

The web is an extremely complex place, and your job, as a business owner, designer, and/or digital marketer, is to make your part of it as simple to use and navigate as humanly possible. Today, this simplicity can be the difference between gaining a huge following and falling completely off the map. And in quest for […]

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Video vs TV: The Death of Prime Time

For a long time in TV, there has been something called the ‘Friday night death slot’. It was said that if a show airs at this time, typically between 8 and 11pm, it’s destined for cancellation. Among many others, it was the fate that met Knight Rider, The A-Team, Firefly, and The Flintstones. It happened […]

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