A four-day working week is more productive and better for the environment

If there was some new workplace seminar that promised a way workers can be happier, healthier, and more productive simply by making one change, you would think it was a joke. But if it also said it can make the business more environmentally friendly, then you would for sure think it was a scam. The […]

Read More… from A four-day working week is more productive and better for the environment

The best workplace wellness program: working less

Much of the time our minds can be lost in fantasising, imagining, dwelling on the past, pondering about the future, or just generally wandering in and out of all sorts of crazy ideas and desires. This endless mental activity is often harmless — even advantageous to the creative mind. But when we become overworked and […]

Read More… from The best workplace wellness program: working less

The cubicle is making a come back, and it’s cosier than ever

Most people in recent history have spent their working lives in small, closed-off spaces. And it was these small, closed spaces that lead architects like Frank Lloyd Wright to come up with such masterpieces of workplaces as the Johnson Wax Headquarters. The Johnson Wax offices were abundant with space, natural light, and ingenious design. They […]

Read More… from The cubicle is making a come back, and it’s cosier than ever

How to make your business carbon neutral

Is it possible to do your bit for the environment without impacting the success and growth of your business? Amazon, with its aim to be carbon neutral by 2040, thinks it is. Microsoft, with its pledge to become “carbon negative” by 2030, and undo all its negative impact since it was founded by 2050, certainly […]

Read More… from How to make your business carbon neutral

How to know if your business idea is worth pursuing

With today’s fleeting preferences and rapidly changing markets, it’s difficult to how to know which idea you should invest your time and money in and which you should forget forever. This can make it seem like pursuing a new business idea isn’t worth effort. That sticking to your traditional revenue stream or 9-5 job is […]

Read More… from How to know if your business idea is worth pursuing

No one bothered to read the terms & conditions

On the internet, everything we do is stored, indexed, mined, and crunched: Our likes, our fears, our friends, the places we go, status updates, our photos, what we chat about, the contents of our email, the stuff we buy, and how we think. It’s endlessly pervasive and mostly “stolen” via the “small print”. We never […]

Read More… from No one bothered to read the terms & conditions

More is not right, despite what society thinks.

It seems silly to even question that more isn’t always a good thing. Head down the high street or watch an episode of your favourite drama and you will immediately see that more of everything — money, pleasure, babies, food — is the answer to all of life’s problems. But alas, more is not always […]

Read More… from More is not right, despite what society thinks.

Our world. Our responsibility.

Technology is now involved in everything from getting you out of bed in the morning and informing you of news to managing your money and running the government. The inevitable result is, if you’re one of the millions who work in tech, you’re not just affecting digits and cold hard machines but real people’s lives. […]

Read More… from Our world. Our responsibility.

Preparing for the independent workforce

What happens when companies no longer favour candidates adorned with the accolades of formal education over the wit and abundance of independent consultants, freelancers, and contractors? The answer to such a question could potentially upend our whole education system, causing universities to go bankrupt and schools to permanently close their doors. It sounds catastrophic, and yet […]

Read More… from Preparing for the independent workforce

Why remote work isn’t working for you

The way we organise the modern workplace seems entirely backwards when compared to the life of the modern worker. 24/7 connectivity, cheap/free international video calling, hours spent using mobile devices; the modern worker is able to control almost every aspect of their life while sitting at home or on the tube and using a tablet […]

Read More… from Why remote work isn’t working for you

Writing content that answers questions

Whether it’s informing a purchase, studying for an exam, or deciding where to go on holiday, the search engine is the place people go when they want their questions answered. Google calls these little moments of action the “I-want-to-know”, “I-want-to-go”, “I-want-to-do”, and “I-want-to-buy moments”. According to its data, we have thousands of them every day. […]

Read More… from Writing content that answers questions

Why your mobile site converts less than desktop

Despite more people than ever accessing the web from mobile, many businesses mobile sites are still lagging way behind their desktop counterparts. This does, of course, affect the number of people that visit your site. But even when the traffic is flowing steadily, as a new report has shown, mobile conversion rates can still be […]

Read More… from Why your mobile site converts less than desktop

Minimal marketing: Why less is always more

Ads are everywhere. So much so that it’s questionable if it’s worth competing against them all. But if one thing’s for sure, advertising is here to stay. It’s the “more is better” principle that is on its way out. Marketing has always trodden a fine line between offering something useful and being downright intrusive. With […]

Read More… from Minimal marketing: Why less is always more

A New Era of Audio Content Marketing

For a long time, the content part of content marketing has been synonymous with the written word. Blogs, sales pages, web copy, etc. More recently, it’s come to be associated more with interactive media and video. Things like webinars, live streaming, infographics, and Instagram Stories.  Soon, this is going to change again to reflect the […]

Read More… from A New Era of Audio Content Marketing