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All posts in Year: 2009

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  • Brave New World
  • C22.ai
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06
Nov

Passport Server

Categories: News,
Tags: business intelligence, data, reporting, VITES™ Platform,
Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every... [more]
06
Nov

Next Generation Web Platform

Categories: News,
Tags: a/b testing, kaizen, personalised content, visitor tracking,
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears... [more]
02
Nov

334,112 lines of code

Categories: News,
Tags: agile development, Best practice & learning, development, roadmap, team, VITES™ Platform,
Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code... [more]
26
Oct

Effective use of online journey management in a commercial environment

Categories: News,
Tags: a/b testing, behavioural management, conversion ladder, journey management, kaizen, trial & error economics, VITES™ Platform,
Online journey management is the creation of a series of tailored steps that online visitors are able to go... [more]
24
Oct

Virgins, teasers and family

Categories: News,
Tags: engagement, Landing pages, personalised content, personas, visitor tracking,
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at... [more]
16
Oct

Landing Pages (Part 2 – Deep-link pages)

Categories: News,
Tags: conversion rate, Deep linking, Home page, Landing page,
The first generation of thinking on this subject was to take visitors not to the home page but to... [more]
24
Sep

Welcome to personalised web journeys

Categories: News,
Tags: behavioural management, business intelligence, journey management, personalised content, VITES™ Platform,
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has... [more]
16
Sep

Landing Pages (Part 1)

Categories: News,
Tags: Adword, google, Landing page,
How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]
14
Sep

Enterprise intelligence – theory of everything

Categories: News,
Tags: alpha programme, big toe, customer journey, google analytics, management information, VITES™ Platform,
There are lots of really good analytics packages available on t’internet – some of them are actually quite good... [more]
26
May

Time to leave the right-click world?

Categories: News,
Tags: apple, ui,
I think it probably is. Despite starting my computing life in 1981 on an Apple IIe and having occasional... [more]

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