Apple turns the screws on Flash

Apple are now shipping the new, netbook-sized, replacement for the Mac Air and ignoring the hyperbole around “version updates” and “consumer choice” it seems that the Mac Air will ship without Adobe’s Flash system. For years most manufacturers have shipped Flash as standard on PCs and Laptops, albeit usually an out of date version. So […]

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Quickies : A/B testing in the real world

£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on the button was changed from “Register” to “Continue” and a simple message was added (“You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To […]

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VITES 3.0 : Alpha release overview

PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up re-think of the critically acclaimed and highly successful VITES 2.x web platform. VITES 3.0 brings together all the key requirements for a high-performance web strategy under a single, flexible and very powerful platform. This is the […]

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Information and applications, a brand opportunity

We are moving ever more to a world dominated by pure information and the traditional role of brands is having to evolve, whilst I’m not suggesting that the world of information packs, leaflets and brochures is dead what we are starting to find is that they play a lesser role in the minds of consumers. […]

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It’s all coming together… on Twitter

For years, Twitter users have been split between those who predominantly tweet directly through the website and those who choose to use third party applications. As I currently sit amongst the latter group opting to use Tweetie on Mac and Twitter (formally part of the Tweetie app family) on the iPhone, I can only give my opinion on why people choose to do shy away from the web interface. […]

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Intelligent browsing is here

We are starting to see the beginnings of intelligent browsers that are centred around the needs of people and not companies. Apple have released Safari 5.0 and it has a really neat [READER] button at the end of the address bar that quite cleverly turns a advert-loaded web page into a lovely, clean browsing experience. […]

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Email is dead?

Radical? Not really, but communication is changing and that does mean the use of email as the defacto communication medium is coming to an end. Ask anyone under the age of 21 how they communicate and they’ll mention Text, Facebook and MSN but hardly ever mention email. To the Generation Y population email is just […]

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River Island loses its flash

It’s great to see the retailer River Island eventually give up the Flash ghost – their new site is hardly ground-breaking and just looks very “me-too” but critically they’ve decided it’s time to bow to usability pressure and get rid of the flash monstrosity they’ve been using for the last few years. Another nail in […]

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Privacy arms race is hotting up

You cannot help to notice that privacy is fast becoming one of the hottest subjects in town. Driven, in part, by the social networking revolution every Tom, Dick and Harry are throwing great new applications at us such as Facebook, Gowalla, Google Me (?) with the aim of capturing a large slice of our social […]

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ASA annexes t’internet

The Committee of Advertising Practice (CAP) has announced an extension of the Advertising Standards Agency’s (ASA) remit to include digital advertising from March 2011. This is currently receiving a mixed reaction and is not helped by the ASA’s admission that the extension of it’s remit is going to pose quite serious operational challenges. Thankfully they […]

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