Introduction Online Booking is one of the simplest and fastest ways to improve online conversion rates and give organisations a massive competitive advantage in sales and marketing. How? By encouraging your clients to use the web to book their appointments you are changing the game by improving your visitors perception of your organisation and driving […]
Read More… from Product Overview : Online Booking (OBS v1.5)
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller post highlighting how the year went in more detail but the big thing we’ve seen this year is the explosive growth and (almost) 100% adoption of web site testing. From just 35% of our clients embracing […]
Shamelessly lifted and edited from blog.hubspot.com is an excellent article illustrating the meteoric rise to fame that Justin Bieber has seen in the last year. Well worth reading the full version but if you can’t be arsed then I’ve summarized it here. Justin Bieber is the most searched for celebrity on the internet and has […]
Image by Shekhar_Sahu via Flickr Recently Google announced that it’s next generation email/IM/collab tool would be scrapped (http://techcrunch.com/2010/08/04/wave-goodbye-to-google-wave/) just a year after a huge wave (see what I did there?) of PR and spin from the inventor of Google itself, Sergey Brin. Just over a year later it has sunk. Usefully, Google are keeping the […]
We laugh now but in the mid 90’s, there was this crazy notion that if you put up a web-site, any old web-site, then the money came rolling in. Even more crazy is that it worked…by the bucket load. Then along came “big” marketing and dragged us down some odd “brand-orientated, synergy-busting and paradigm-shifting alley”. […]
Read More… from 1:1 Marketing – The future is getting personal
Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing. Traditional departments hum their day away thinking of great new “marketing” initiatives and wish they had invented the Meerkat or the two annoying blokes on the Safestyle Windows advert. Most of what they produce is low-grade, […]
Read More… from The cost of delaying – getting a testing regime implemented
“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across the online marketing departments and “paradigm shifting” agencies that litter the cave of new media. Cover your ears and run, screaming, out into the light. Thankfully, this is not the case. Much like the focus on […]
The absence of many of the senses (touch, smell, taste and largely, hear) when interacting with t’interweb is a challenge that at some point needs addressing if we are to replicate the real world into the virtual world. Lots of studies have shown that these senses greatly influence our decisions and if virtual environments seek […]
Image via Wikipedia China is seeing the rise of online “Gold Farming” This is the practice of hiring a group of mainly poor kids to ply their way through the myriad of online games (Everquake, World of Warcraft et al) collecting things of value to other gamers such as gold, potions, weapons etc. These items […]
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for market-leading organisations to rip into and turn into huge competitive advantage Here is a brief outline of what you can expect in the next release of the worlds first, commercially available, personalisation and customer journey platform […]
Please do take a look at www.kiva.org, it’s a really clever idea that allows people to loan small amounts of money to budding entrepreneurs, no more than £16 ($25) in the third world. These small amounts, aggregated, provide (typically) no more than a few thousand dollars to micro-business people to start small ventures designed to […]
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and statistics” quote and still, all too frequently, statistics have been made “to fit” a required outcome Most people know that this is wrong but still blindly accept the results, probably from a lack of their own […]
From September 1st, Connected are throwing their doors open to any creative types What? Yup, we’re opening 1,500 sq ft of cool office space to anyone who wants to use it We already have quite a few friends and clients who use our office space and we thought, “to hell with, invite everyone In” Great […]
Read More… from First FREE space for creative minds in Yorkshire
The oft misused phrase that “information is power” generates some pretty big headaches for organisations. Just by gathering information on, for example, web-site activity suddenly turns ageing IT and obsolete marketing departments into “great houses of power”. Funny, eh? One of the great dilemmas facing organisations embracing the web today is not information poverty, as […]
I recently posted about the client/visitor/user perspective of adding an online booking system (OBS) into the client journey. In every test and trial we have run the efficacy is unquestionable; producing more, better quality enquires that ultimately convert at a much higher rate than standard “form-filled” type enquiries. So why doesn’t every company use online […]
How many times have I seen posts titled along these lines in the last few months? Too bloody many! All of them purport to offer the answer to the holy grail of advertising landing page design. Most of the advice is re-regurgitated, old, unproven and bloody obvious if you have more than an ounce of […]
I shamelessly stole this title from an illuminating article in New Scientist (2739/40/41) in which the author talks about the risk of modern man being enslaved by gadgets, technology and (demanding) services. I am old enough (44) to remember a time before mobile phones, email, Facebook and Gowalla – it now seems odd if I […]
Following on from Sam’s excellent post recently I thought I’d take a look at where location based services might go in the next few years. Before I start I should add that there are a plethora of really good location-based services out there including FourSquare, Gowalla and Twitter but these are really just the tip […]
In recent years we’ve seen the size of digital displays increase, whether you’re talking about 32″ iMacs or 50″ widescreen TVs. However, it seems that this trend is now in full reverse with the explosion of micro-screen devices, including the market-dominating iPhone/iPod. 2010 is then set to see the growth of much smaller devices, 9″ […]
Yesterday, photo-sharing website, Flickr, published an article detailing a number of improvements they’ve made to the user interface. Among them a more prominent Map feature, allowing users to add geo-location data to their photos which harks back to my thoughts on the maps feature in the new iPhone iOS4. Sharing geo-based data as part of […]
